Junior Sales Development Representative

Plat4mation is a rapidly growing company specializing in AI-driven transformation and workflow automation. They are seeking a Sales Development Representative to bridge the gap between marketing activities and sales conversations, focusing on lead follow-up and personalized outreach to target accounts.

Responsibilities:

• Own the speed-to-lead process: ensure every marketing-qualified lead (MQL) from campaigns, events, content downloads, and digital channels receives timely, personalized follow-up
• Qualify inbound leads by understanding the prospect's business challenges, role, and fit with Plat4mation's solutions
• Route qualified leads to Account Executives with clear context and next steps, ensuring a smooth handoff
• Conduct research-driven outreach into buying groups within Tier 1 and Tier 2 target accounts, using account insights, intent data, and campaign engagement rather than high-volume cold outreach
• Personalize messaging based on the prospect's industry, role, and known pain points
• Multi-thread into accounts by engaging multiple stakeholders across the buying group
• Schedule qualified meetings and product demos for Account Executives
• Hit monthly targets for qualified meetings generated, pipeline contribution, and lead conversion
• Develop a strong understanding of Plat4mation's solutions, value propositions, and competitive positioning to have credible early-stage conversations
• Build relationships with early-stage prospects who aren't yet sales-ready, keeping Plat4mation relevant through thoughtful, well-timed touchpoints
• Work closely with the marketing team to enroll prospects in the right nurture tracks and campaigns
• Maintain accurate, up-to-date records of all lead interactions, qualification status, and pipeline progression in HubSpot
• Provide regular feedback to Marketing on lead quality, messaging that resonates, and what you hear from the market
• Track your own performance metrics and contribute to team reporting on MQL → SQL → Opportunity conversion

Requirements:

• 0–2 years of experience in a B2B sales, marketing, SDR/BDR, or customer-facing role
• Excellent verbal and written communication skills
• Genuine curiosity about technology, business challenges, and how organizations buy and adopt solutions
• Persistence and resilience
• Strong coachability
• Organized and disciplined
• A team player who thrives in a collaborative, fast-moving environment
• Familiarity with HubSpot or similar CRM platforms
• Exposure to ABM concepts, B2B marketing, or the ServiceNow ecosystem
• Experience with LinkedIn for professional outreach
• Competence in Microsoft Office and Google Workspace