Plat4mation is a rapidly growing company specializing in AI-driven transformation and workflow automation. They are seeking a Sales Development Representative to bridge the gap between marketing activities and sales conversations, focusing on lead follow-up and personalized outreach to target accounts.
Responsibilities:
- Own the speed-to-lead process: ensure every marketing-qualified lead (MQL) from campaigns, events, content downloads, and digital channels receives timely, personalized follow-up
- Qualify inbound leads by understanding the prospect's business challenges, role, and fit with Plat4mation's solutions
- Route qualified leads to Account Executives with clear context and next steps, ensuring a smooth handoff
- Conduct research-driven outreach into buying groups within Tier 1 and Tier 2 target accounts, using account insights, intent data, and campaign engagement rather than high-volume cold outreach
- Personalize messaging based on the prospect's industry, role, and known pain points
- Multi-thread into accounts by engaging multiple stakeholders across the buying group
- Schedule qualified meetings and product demos for Account Executives
- Hit monthly targets for qualified meetings generated, pipeline contribution, and lead conversion
- Develop a strong understanding of Plat4mation's solutions, value propositions, and competitive positioning to have credible early-stage conversations
- Build relationships with early-stage prospects who aren't yet sales-ready, keeping Plat4mation relevant through thoughtful, well-timed touchpoints
- Work closely with the marketing team to enroll prospects in the right nurture tracks and campaigns
- Maintain accurate, up-to-date records of all lead interactions, qualification status, and pipeline progression in HubSpot
- Provide regular feedback to Marketing on lead quality, messaging that resonates, and what you hear from the market
- Track your own performance metrics and contribute to team reporting on MQL → SQL → Opportunity conversion
Requirements:
- 0–2 years of experience in a B2B sales, marketing, SDR/BDR, or customer-facing role
- Excellent verbal and written communication skills
- Genuine curiosity about technology, business challenges, and how organizations buy and adopt solutions
- Persistence and resilience
- Strong coachability
- Organized and disciplined
- A team player who thrives in a collaborative, fast-moving environment
- Familiarity with HubSpot or similar CRM platforms
- Exposure to ABM concepts, B2B marketing, or the ServiceNow ecosystem
- Experience with LinkedIn for professional outreach
- Competence in Microsoft Office and Google Workspace