Marketing Product Owner || B2B & B2C || Salesforce Marketing Cloud || Oracle Eloqua

Voto Consulting LLC is seeking a Senior Marketing Product Owner to oversee the migration of multiple brands onto the Salesforce Marketing Cloud. The role involves collaborating with solution architects, program managers, and development teams to ensure a unified platform while guiding on strategy, campaigns, and marketing functionalities.

Responsibilities:

• Overseeing the migration of multiple brands onto the Salesforce Marketing Cloud
• Working closely with solution architects, program managers, and development teams to ensure a unified platform
• Recommending process improvements based on strategic experience with Salesforce Marketing Cloud
• Guiding on strategy, campaigns, journeys, and emails
• Building email campaigns and typical marketing functionalities

Requirements:

• Overall 10 years of professional experience, including 5+ years in product ownership within marketing technology or marketing automation roles
• Experience supporting B2C, and B2B2C marketing models
• Strong understanding of: Customer journeys and lifecycle marketing, Lead management and scoring, Segmentation and personalization strategies
• Experience with: Salesforce Marketing Cloud Engagement, Oracle Eloqua
• Experience working in Agile/Scrum environments
• Ability to translate business requirements into technical user stories