Marketing Operations & Analytics Manager

GN Group is a leader in intelligent hearing, audio, video, and gaming solutions, and they are seeking a Marketing Operations & Analytics Manager to support their North America Marketing team. In this hands-on role, you will optimize marketing operations, drive campaign execution, manage data hygiene, and deliver analytics and insights to enhance lead generation and pipeline goals.

Responsibilities:

• Own and optimize marketing operations
• Act as the day-to-day subject matter expert for our marketing automation/email platform (e.g., CIJ), supporting both end‑customer and channel campaigns that are measured on leads, conversion, and pipeline impact
• Translate campaign, ABM, and webinar plans into operational requirements and build the underlying journeys, forms, landing pages, and emails designed to capture and qualify demand
• Support special program management for selected tools and initiatives (e.g., Channext, JVEC), ensuring data flows, reporting, and campaign execution are aligned with overall lead and partner goals
• Maintain and improve templates, modules and SOPs to keep campaigns on-brand, efficient, and compliant
• Troubleshoot marketing automation issues in partnership with IT and vendors, documenting known issues and workarounds
• Build, QA, and launch outbound campaigns and nurture flows based on approved briefs, with clear lead and conversion targets
• Operationalize lead generation and conversion programs by implementing journeys, nurture streams, and scoring logic (aligned with lead management and Sales) so that high‑intent leads are identified and passed to Sales quickly and accurately
• Lead end‑to‑end webinar operations for North America (end‑customer and channel): Plan and schedule webinars with strategy owners, with a clear focus on registrations, attendance and follow‑up leads. Coordinate stakeholders (content owners, speakers, Sales and Channel). Own invitation, reminder, and follow‑up workflows, including email build, audience lists, and deployment. Manage registration pages, forms, and integrations with CRM/MA. Ensure timely post‑event follow‑up and lead hand‑off into CRM
• Support ABM execution by building and maintaining target account lists, segments, and workflows, ensuring ABM activities are correctly tracked and tied to account‑level engagement and lead creation
• Own the intake, cleansing, and standardization of contact lists from partners, events, and other sources before they enter CRM/MA, so we can maximise usable, marketable contacts and avoid duplication
• Ensure channel‑sourced and partner‑provided lists are handled in a compliant, consistent way
• Become the “go‑to” owner for how lists are structured, segmented, and used within marketing tools to support targeted campaigns and higher response rates
• Work with the Lead Management Associate and IT/CRM teams so data models, fields, and configurations support campaign execution and reporting needs
• Build and maintain dashboards and recurring reports that cover: Email and campaign performance, including leads generated, lead-to-MQL, and MQL-to-SAL conversion. Webinar KPIs (registrations, attendance, engagement, follow‑up actions, leads created and pipeline influence where measurable). Funnel performance and lead conversion, aligned to lifecycle definitions (MQL, SAL, SQL, etc.). ABM performance at account and segment level, including engaged accounts and opportunities opened
• Provide clear, actionable insights and recommendations to the End‑Customer Marketing Lead, Channel Marketing, Sales and the broader team on: What’s working in lead gen, conversion, and webinars. Where leads stall in the funnel and how to improve. Which segments, offers, and topics perform best for lead volume and quality
• Act as a trusted partner to: The End‑Customer Marketing Lead on execution, measurement, and optimization of end‑customer programs tied to lead and pipeline targets. Channel Marketing on the operational delivery and measurement of partner‑facing campaigns and webinars. The Lead Management Associate on reflecting lifecycle and routing rules in systems and dashboards
• Partner with the Head of Channel Marketing Operations on the structure and upkeep of Monday.com boards, helping ensure campaign, asset, and program tracking is accurate, up to date, and usable for decision‑making
• Provide light training and documentation so marketers can self‑serve basic tasks (e.g., simple list pulls or emails), while you own complex and high‑risk execution
• Help maintain and communicate a central marketing and webinar calendar from an ops perspective, coordinating with Channel to avoid audience fatigue and conflicts and to sequence campaigns for maximum lead impact

Requirements:

• 4–7+ years in marketing operations, demand generation, or growth/analytics in a B2B environment, ideally in teams measured on leads and pipeline contribution
• Hands-on experience with a marketing automation platform (e.g., CIJ, Marketo, HubSpot, Pardot)
• Hands-on experience with a CRM (e.g., Microsoft Dynamics, Salesforce) and marketing–CRM integration
• Hands-on experience with planning and operational execution of webinars (e.g., Teams Live, Zoom, ON24 or similar tools)
• Strong understanding of email best practices, deliverability basics, and rigorous campaign QA
• Experience building and maintaining reports and dashboards (e.g., Power BI, Tableau, CRM/MA native reporting)
• Comfortable working with data, including list manipulation, segmentation, and basic Excel/Sheets or SQL
• Familiarity with lead management concepts (MQL/SAL/SQL, funnel stages) and ABM is a strong plus
• Excellent communication and stakeholder‑management skills, able to translate technical and data topics into clear, actionable recommendations
• Ops‑minded builder – you enjoy fixing broken processes, standardizing workflows, and making complex systems usable for others
• Detail‑oriented and quality‑driven, especially for outbound campaigns, webinars, and data changes
• Collaborative by default – you enable strategy owners, Channel Marketing and Sales, rather than competing with them
• Analytical and curious, asking what the data says and turning it into simple, practical actions that improve lead volume and quality
• Bias for action, moving quickly from insight to implementation while keeping stakeholders informed