Senior Business Analyst - Contract

Gallagher is a company that helps clients face risk with confidence by providing a client-centric suite of consulting tools. The Senior Business Analyst will act as a primary liaison between business stakeholders, IT delivery teams, and external vendors, leading requirements elicitation and supporting data modeling and integrations for marketing initiatives.

Responsibilities:

• Lead requirements elicitation, define scope, document business/functional/data requirements, and identify dependencies, risks, and integration points
• Support data modeling and integrations, including scoring attributes, inbound cross‑sell dispositions (offers, acceptance/decline)
• Define requirements for ongoing data refresh and schema updates in Salesforce Marketing Cloud (SFMC)
• Define requirements for SFMC journey orchestration across channels (direct mail, email, SMS, ringless voicemail), including segmentation, automation, performance tracking, and integration with in house application
• Document requirements for enrollment experiences, including custom landing pages, opt‑in permissions, customer identification (reference codes/URLs), quote functionality, analytics tracking, and additional post‑enrollment cross‑sell offers
• Define requirements for inbound enrollment via licensed agents, including agent authentication and enrollment workflows consistent with customer‑facing processes
• Document end‑to‑end integrations (payment pre‑auth/tokenization, carrier binding, enrollment, post‑enrollment data feeds)
• Support backlog refinement, UAT, defect triage, go‑live readiness, and post‑launch stabilization and optimization (dependent on project timeline)

Requirements:

• Senior-level BA with experience supporting large, multi-system IT implementations
• Proven experience with data modeling, system integrations, and analytics
• Experience with digital enrollment, payment processing, and third-party vendor coordination
• Knowledge of Salesforce Marketing Cloud, customer data, and campaign orchestration
• Strong facilitation, documentation, and stakeholder management skills
• Experience operating in regulated environments with privacy and compliance considerations
• Define requirements for SFMC journey orchestration across channels (direct mail, email, SMS, ringless voicemail), including segmentation, automation, performance tracking, and integration with in house application
• Document requirements for enrollment experiences, including custom landing pages, opt-in permissions, customer identification (reference codes/URLs), quote functionality, analytics tracking, and additional post-enrollment cross-sell offers
• Define requirements for inbound enrollment via licensed agents, including agent authentication and enrollment workflows consistent with customer-facing processes
• Document end-to-end integrations (payment pre-auth/tokenization, carrier binding, enrollment, post-enrollment data feeds)
• Support backlog refinement, UAT, defect triage, go-live readiness, and post-launch stabilization and optimization (dependent on project timeline)