Zip Co is a digital financial services company seeking a Manager, Growth Analytics & Marketing Science to enhance their marketing measurement and optimization framework. This role involves driving advanced analytics and AI-powered marketing measurement across various channels, while collaborating with cross-functional teams to improve marketing strategies and customer insights.
Responsibilities:
- Drive advanced analytics, AI-powered marketing measurement, and experimentation at scale
- Help shape how Zip measures growth impact across all marketing channels
- Build and own Zip’s end-to-end growth and marketing measurement framework across performance and brand channels
- Partner with Data Science team on customer engagement model development and usage
- Develop and maintain advanced attribution models, including multi-touch, incrementality-based, and econometric methods
- Lead experimentation design (lift tests, geo tests, holdouts) to measure true campaign impact and optimize marketing spend
- Apply statistical and machine learning techniques (e.g., regression, tree-based models, neural networks) to uncover growth drivers and channel interactions
- Translate complex analyses into actionable insights and clear narratives for Marketing and Executive stakeholders
- Partner with Marketing leadership to guide budget allocation, forecasting, and long-term growth planning
- Own the setup and evolution of marketing analytics tools (e.g., GA4, mobile MMPs, third-party attribution partners)
- Work cross-functionally with Product, Engineering, and Data teams to ensure clean customer tracking and data quality
- Define measurement standards, data requirements, and best practices across all marketing efforts
- Stay ahead of industry changes in privacy, AI, attribution, and experimentation—and translate these into Zip’s strategy
- Develop and scale a high-performing Growth Analytics team as the function expands
Requirements:
- 7+ years in data science, analytics, or marketing analytics roles, with at least 5 years focused on growth or performance marketing
- Deep technical expertise in attribution modeling, marketing measurement, and econometrics
- Hands-on experience applying AI and machine learning techniques to solve marketing or growth problems
- Fluency in SQL and experience working with large, complex datasets across multiple platforms
- Demonstrated experience owning marketing analytics technology stack (e.g., GA4, MMPs, attribution partners)
- Track record of influencing cross-functional partners and executive leaders with clear insights and recommendations
- Strong project leadership, roadmap planning, and strategic execution skills
- Excellent communication and data storytelling abilities with a bias for action
- Experience in high-growth B2C technology, fintech, or marketplace businesses
- Experience building or leading analytics or data science teams in scaling environments