Manager, Growth Analytics & Marketing Science

Zip Co is a digital financial services company seeking a Manager, Growth Analytics & Marketing Science to enhance their marketing measurement and optimization framework. This role involves driving advanced analytics and AI-powered marketing measurement across various channels, while collaborating with cross-functional teams to improve marketing strategies and customer insights.

Responsibilities:

• Drive advanced analytics, AI-powered marketing measurement, and experimentation at scale
• Help shape how Zip measures growth impact across all marketing channels
• Build and own Zip’s end-to-end growth and marketing measurement framework across performance and brand channels
• Partner with Data Science team on customer engagement model development and usage
• Develop and maintain advanced attribution models, including multi-touch, incrementality-based, and econometric methods
• Lead experimentation design (lift tests, geo tests, holdouts) to measure true campaign impact and optimize marketing spend
• Apply statistical and machine learning techniques (e.g., regression, tree-based models, neural networks) to uncover growth drivers and channel interactions
• Translate complex analyses into actionable insights and clear narratives for Marketing and Executive stakeholders
• Partner with Marketing leadership to guide budget allocation, forecasting, and long-term growth planning
• Own the setup and evolution of marketing analytics tools (e.g., GA4, mobile MMPs, third-party attribution partners)
• Work cross-functionally with Product, Engineering, and Data teams to ensure clean customer tracking and data quality
• Define measurement standards, data requirements, and best practices across all marketing efforts
• Stay ahead of industry changes in privacy, AI, attribution, and experimentation—and translate these into Zip’s strategy
• Develop and scale a high-performing Growth Analytics team as the function expands

Requirements:

• 7+ years in data science, analytics, or marketing analytics roles, with at least 5 years focused on growth or performance marketing
• Deep technical expertise in attribution modeling, marketing measurement, and econometrics
• Hands-on experience applying AI and machine learning techniques to solve marketing or growth problems
• Fluency in SQL and experience working with large, complex datasets across multiple platforms
• Demonstrated experience owning marketing analytics technology stack (e.g., GA4, MMPs, attribution partners)
• Track record of influencing cross-functional partners and executive leaders with clear insights and recommendations
• Strong project leadership, roadmap planning, and strategic execution skills
• Excellent communication and data storytelling abilities with a bias for action
• Experience in high-growth B2C technology, fintech, or marketplace businesses
• Experience building or leading analytics or data science teams in scaling environments