Manager, Marketing Operations

Nadia Care is dedicated to improving maternal and birth outcomes for underserved communities. They are seeking a Marketing Operations Manager to optimize marketing workflows and campaigns, ensuring productivity and effective outreach. This role involves managing automation, data integrity, and strategic evaluation of marketing technologies.

Responsibilities:

• Design, build, and test complex automated workflows to support the member journey, such as lead outreach, winback campaigns, and event lead processing
• Execute marketing campaigns with a focus on continuous improvement through ongoing optimizations and rigorous gap analysis
• Oversee lead form management and routing to ensure seamless handoffs between marketing and sales/outreach teams
• Identify gaps and drop-offs in the lead journey and deploy targeted interventions
• Design and execute A/B tests and continuous experimentation
• Manage property and record hygiene within HubSpot to ensure data remains clean, segmented, and actionable
• Build and maintain automated property updates to reduce manual data entry and improve reporting accuracy
• Develop and implement field account management use cases to support the field team’s KPIs and standardize outreach to and nurturing of accounts
• Serve as the technical lead for the phone system integration, managing phone number provisioning, Caller ID settings, IVRs, and voicemail configurations
• Identify workflow optimizations to increase efficiency and enrollments per day
• Create and maintain custom Views for the Phone Outreach team to streamline their daily workflows and prioritize high-value tasks
• Standardize operations by developing SOPs and comprehensive playbooks for both Phone and Field outreach teams to ensure consistency and scalability
• Continually evaluate Nadia Care’s current marketing and sales tech stack against organizational needs to identify inefficiencies
• Research and recommend new technologies or process improvements that align with the long-term growth and scaling of Nadia Care

Requirements:

• 3-5+ years of experience in D2C or B2B2C, preferably within the healthcare industry
• Bachelor's degree in business, marketing, or related field
• Strong proficiency in HubSpot, including workflow and campaign management, integrations, and data governance
• Experience working with marketing automation tools like Hubspot, Braze, Iterable, Customer.io
• Proven experience in executing automated marketing campaigns and workflows across multiple channels, including but not limited to: sms, email, and direct mail
• Experience leveraging data analytics for decision-making
• Experience collaborating cross-functionally with marketing, sales, product, and data teams
• Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment
• Committed to Nadia's mission to improve maternal health outcomes for all communities, especially high-risk communities