Sr. Product Manager, MarTech (Engagement, CDP & Activation Platforms)

AXS connects fans with the artists and teams they love, selling millions of tickets to various events each year. They are seeking a Sr. Product Manager for their MarTech team to lead the global MarTech ecosystem, translating marketing strategies into actionable product roadmaps while ensuring platform health and maximizing ROI.

Responsibilities:

• Understand and evaluate global marketing, customer engagement, and activation needs by conducting discovery sessions, gathering stakeholder feedback, and analyzing performance and behavioral data to inform roadmap priorities
• Translates lifecycle marketing and customer engagement strategies into actionable product roadmaps and prioritized backlogs aligned with enterprise objectives and global delivery capacity
• Work closely with MarTech architects, developers, data engineering, and analytics teams to define features, document epics and user stories, and drive sprint execution across Marketing Cloud, personalization platforms, CDP, website and mobile activation capabilities, advertising integrations, tag management systems, and event instrumentation frameworks
• Manages dependencies across CRM, data warehouse, web, mobile, and paid media platforms while ensuring predictable global delivery
• Apply strong product management discipline and Agile practices to improve delivery predictability, increase transparency, and enhance cross-team coordination across distributed global teams
• Play a key leadership role in MarTech platform governance by supporting enterprise standards for audience management, identity resolution, event taxonomy, tracking frameworks, SDK implementation, campaign build processes, and data usage
• Ensure solutions align with privacy, consent, and regulatory compliance requirements while contributing to long-term platform scalability and technical debt prioritization
• Oversee global release planning and activation enablement processes, ensuring structured user acceptance testing, stakeholder validation, and successful deployment of omnichannel marketing capabilities
• Partners with marketing operations and analytics teams to ensure solutions deliver measurable business value
• Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable revenue impact
• Develop and track key performance indicators to measure MarTech effectiveness, including engagement rates, audience growth, journey progression, personalization performance, event data quality, activation speed, and incremental revenue contribution
• Identifies optimization opportunities and supports experimentation frameworks to improve customer experience and activation efficiency
• Coach and train junior colleagues (business analysts, product managers) in MarTech product management processes, data governance practices, and activation best practices

Requirements:

• 5-7 years in Product Management, MarTech platform ownership, or Marketing Technology delivery
• Strong hands-on experience with Salesforce Marketing Cloud Engagement required
• Experience with tag management systems (GTM, Tealium or similar)
• Experience overseeing event taxonomy, tracking frameworks, mobile SDK governance, and adtech integrations
• Experience delivering omnichannel activation capabilities across web, mobile, and paid media environments
• Demonstrated ability to manage competing priorities in enterprise-scale environments
• Experience partnering with marketing, data engineering, and analytics teams to support customer data unification and activation
• Strong understanding of customer data architecture, audience segmentation, and activation workflows
• Excellent backlog management and prioritization skills
• Ability to translate lifecycle marketing strategy into executable delivery plans
• Experience with Agile tools such as Jira and GitHub or comparable DevOps platforms
• Strong executive-level written and verbal communication skills with the ability to influence both technical and non-technical stakeholders
• Highly organized with the ability to operate effectively in fast-paced, global environments
• Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, or related field preferred
• Experience with Personalization and/or CDP strongly preferred
• Experience working with global, distributed teams across multiple time zones
• Experience collaborating with cross-functional teams, across geographies including executive management, product management, operations, sales, and marketing
• Knowledge of marketing automation, journey orchestration, and personalization platforms
• Understanding of event data modeling and data layer design best practices
• Experience with identity resolution and CDP frameworks
• Certified Product Owner certification