Product Marketing Manager

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. The Product Marketing Manager plays a crucial role in shaping go-to-market strategies, driving product adoption, and influencing revenue growth through compelling product positioning and integrated marketing programs.

Responsibilities:

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams
• Ensure consistent brand representation across all marketing assets, events and customer communications
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities

Requirements:

• Bachelor's degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
• Deep understanding of demand generation, buyer journeys and ABM strategies
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
• Strategic thinker with a data-driven mindset and a bias for action
• Collaborative team player with experience influencing cross-functional stakeholders
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
• Familiarity with Adobe Creative Suite and Microsoft Office tools
• Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy
• Candidates must successfully pass a comprehensive, fingerprint-based background check
• Obtaining and maintaining all required security clearances is a condition of employment