Senior Director of Marketing Engineering – FOUR (Remote)

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. They are seeking a Senior Director of Marketing Engineering to own and operate Four’s marketing function end-to-end, focusing on paid acquisition, organic growth, brand, and content while leveraging AI and automation.

Responsibilities:

• Own Four’s marketing strategy across acquisition, retention, brand, and revenue growth
• Define target audiences, customer segments, and lifecycle journeys using behavioral and performance data
• Set and manage marketing budgets, forecasting spend against acquisition targets and ROAS goals
• Develop and maintain a marketing roadmap aligned with company priorities
• Partner with cross‑functional leaders to translate business objectives into measurable marketing initiatives
• Own Four’s presence in AI‑powered discovery so that when consumers ask LLMs about BNPL options, Four is the first and best answer
• Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging channels
• Build and manage AI‑driven workflows for bidding, targeting, and creative optimization
• Own attribution modeling and marketing analytics to understand performance drivers
• Monitor and improve key metrics including CAC, ROAS, conversion rates, and funnel efficiency
• Test new channels and tactics aggressively, scaling what works and cutting what does not
• Create compelling content across social, video, email, landing pages, app store assets, and more
• Build and maintain Four’s brand voice and visual identity across all touchpoints
• Design content strategies that enable rapid learning, iteration, and sustained relevance
• Manage social media presence with a focus on engagement and community building
• Produce content that resonates with shoppers seeking a smarter, more transparent way to pay
• Architect AI agent workflows that automate content creation, campaign management, audience segmentation, reporting, and competitive intelligence
• Use and extend Four’s internal AI operating system to capture marketing knowledge and performance insights
• Build dashboards and automated reporting for real‑time visibility into results
• Evaluate and adopt emerging AI marketing tools and platforms
• Document workflows and learnings so the marketing system compounds over time
• Partner closely with Compliance and Legal to ensure all marketing activities meet regulatory requirements
• Understand the regulatory landscape for BNPL and consumer financial products
• Embed compliance review directly into marketing workflows
• Maintain auditable records of marketing approvals and reviews

Requirements:

• 15+ years of experience in marketing with ownership of both paid and organic strategies
• Proven success operating as a full-stack marketer in a lean or early-stage environment
• Strong ability to source, analyze, and act on data independently
• Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads
• Demonstrated strength in creative development with a portfolio of written or visual work
• Advanced use of AI tools for content creation, automation, and analysis
• Comfort working with modern technology tools such as Git, Jira, and Slack
• Results-oriented mindset with a drive to outperform targets
• Equal comfort with creative thinking and analytical rigor
• Self-directed, resourceful, and comfortable owning outcomes end-to-end
• Strong written and verbal communication skills
• Excellent project management and prioritization skills
• High integrity and attention to detail, especially in regulated environments
• Curious, experimental, and continuously improvement-oriented
• Eastern time zone alignment required
• Comfortable operating in a fast-paced, high-growth environment
• Willingness to travel periodically for planning and team collaboration
• Experience in fintech, financial services, or regulated industries strongly preferred