Senior Marketing Strategist

Impactable is North America's leading LinkedIn Ads agency and an official LinkedIn Marketing Partner. They are seeking a Senior Marketing Strategist to serve as the strategic lead and trusted advisor for a portfolio of B2B clients, focusing on developing marketing strategies and maintaining client relationships.

Responsibilities:

• Be the named strategic advisor for a portfolio of B2B clients. You are the person they call when they have a question, a concern, or an opportunity
• Translate client business objectives into clear, actionable marketing strategies rooted in audience intelligence and demand generation best practices
• Lead strategy conversations with VP and C-level client stakeholders. You need to be comfortable talking about business outcomes, not just campaign metrics
• Build relationships grounded in credibility, strategic thinking, and measurable results. Clients should view you as a marketing partner, not a vendor
• Develop and maintain strategic growth plans for each client in your portfolio. Know where each client is on the Marketing Maturity Mountain, what triggers the next stage, and when the timing is right for expanded scope
• Consistently expand client revenue through deeper channel engagement, additional services, and increased investment tied to demonstrated performance
• Lead EBRs and QBRs that show clients what we built, what the data says, and what comes next. These are strategic conversations, not data dumps
• Identify churn risk early. Surface it. Own the retention plan. Your net revenue retention across your portfolio is how we measure success
• Partner with channel specialists across LinkedIn Ads, Paid Search, Meta, Programmatic, Creative, and Analytics to ensure strategies are executed well
• Provide strategic direction and coaching to account coordinators so they understand the client context behind the tasks they're executing
• Work with channel leaders to improve systems, reporting, and operational quality where you see gaps in delivery
• Give direct feedback to leadership. If something isn't working for clients, say so. If there's an opportunity to improve how we deliver, surface it. This role has a voice at the table
• Lead client reporting conversations. Translate multi-channel performance metrics into strategic insight and forward-looking recommendations
• Use audience engagement signals, channel performance data, and conversion trends to refine strategy and guide next steps
• Help clients understand how marketing activity connects to their business outcomes. The story matters as much as the numbers
• Know what data and signals exist across our platforms (DemandSense, LinkedIn Campaign Manager, Google Ads, CRM) and how to use them to inform decisions

Requirements:

• 3+ years of experience in B2B marketing, demand generation, or digital marketing strategy
• Experience managing client relationships or executive stakeholders at a strategic level
• Experience analyzing marketing performance and translating insights into strategic recommendations
• Strong written and verbal communication. You will be presenting to executives regularly
• Experience working in a marketing agency or consulting environment
• Experience with LinkedIn Ads or paid digital channels
• Experience working with SaaS, technology, or growth-focused B2B companies
• Familiarity with CRM platforms (HubSpot preferred) and marketing analytics tools