Product Designer II

Trava Health is focused on making high-quality care more affordable and accessible. They are seeking a Senior Designer who can translate strategy into high-performing, customer-facing experiences, owning design decisions that impact conversion, engagement, and overall business performance.

Responsibilities:

• Design for website optimization, including continuous A/B testing to improve performance and user experience
• Conceptualize and design high-performing creative for paid media (e.g., Meta ads), using testing and iteration to refine visual direction
• Partner with leadership to shape design strategy for the assets you own: Meta ads, Website, Emails
• Design new website pages based on strategic initiatives, user insights, and performance data
• Collaborate closely with copywriters to ensure cohesive, effective messaging and visual storytelling
• Work with developers to ensure designs are feasible, scalable, and implemented with high fidelity
• Apply brand guidelines across customer touchpoints, including marketing emails, ensuring design supports campaign goals and drives measurable outcomes
• Own design decisions with a clear understanding of how they influence business metrics
• Take on ad hoc projects such as dashboard design, presentation (deck) design, and other emerging needs
• Step in to support teammates across functions during high-demand periods
• Contribute to a collaborative, team-first environment where support is mutual and proactive

Requirements:

• 2+ years of experience with a Bachelor's degree in a design-focused discipline (e.g., Graphic Design, Illustration, Industrial Design, or Architecture) with formal training in visual execution (drawing, composition, and design systems) or equivalent hands-on experience
• design for website optimization, including continuous A/B testing to improve performance and user experience
• Conceptualize and design high-performing creative for paid media (e.g., Meta ads), using testing and iteration to refine visual direction
• Partner with leadership to shape design strategy for the assets you own: Meta ads, Website, Emails
• Design new website pages based on strategic initiatives, user insights, and performance data
• Collaborate closely with copywriters to ensure cohesive, effective messaging and visual storytelling
• Work with developers to ensure designs are feasible, scalable, and implemented with high fidelity
• Apply brand guidelines across customer touchpoints, including marketing emails, ensuring design supports campaign goals and drives measurable outcomes
• Own design decisions with a clear understanding of how they influence business metrics
• You are highly iterative—comfortable testing, learning, and refining quickly
• You understand how to balance speed and quality, and can make thoughtful tradeoffs when needed
• You're proactive in identifying what matters most and focusing your effort accordingly
• You're open to feedback and coaching, especially when it comes to improving efficiency and decision-making
• You communicate clearly and collaborate effectively across teams
• Take on ad hoc projects such as dashboard design, presentation (deck) design, and other emerging needs
• Step in to support teammates across functions during high-demand periods
• Contribute to a collaborative, team-first environment where support is mutual and proactive
• Designer with a strong eye for design and a portfolio that showcases those strengths
• The ability to critique and speak to design decisions objectively
• Strong collaboration skills across product, marketing, and engineering
• Ability to work autonomously while staying aligned with broader business goals