Senior UX Researcher, Analytics, Insights and Measurement

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in an applied research setting (e.g., product or academic), or similar.
• Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies).

Preferred qualifications:

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or a related field.
• Experience conducting research on technical or enterprise-facing products.
• 7 years of experience in applied qualitative research, in a product development environment.
• Experience with mixed-methods research (e.g., integrating qualitative and quantitative data), synthesizing research findings into actionable insights, and communicating them to cross-functional teams.
• Ability to translate research insights into product and design impact.
• Excellent communication, storytelling, and stakeholder management skills.

About the job

At Google, we "Focus on the user and all else will follow." As a User Experience Researcher (UXR), you make this possible. You will join our multi-disciplinary UX team, collaborating with Engineering and Product Management, to gather insights and create industry-leading products.

You’ll play a critical role in helping your team understand user needs and will drive impact at all stages of product development, ensuring products are useful, usable, and helpful. You will explore user behaviors and motivations by conducting primary research, including: field studies, interviews, diary studies, ethnography, surveys, usability testing, and logs analysis. You will also grow within a supportive UXR community offering mentorship, regular meetups, and exclusive internal tools.

In this role, you will be responsible for guiding research that defines the next generation of measurement tools, helping customers leverage Google’s AI capabilities to organize, analyze, and interpret data to inform their critical business decisions.

You will be instrumental in creating intuitive, valuable, and trustworthy experiences in platforms like Google Analytics and Campaign Manager 360. Your insights will be used to develop frameworks and solve problems that help advertisers understand the value of sharing data, see the connection across their data, measurement, and advertising results, and ultimately, grow their businesses with Google.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $159,000-$231,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.The US base salary range for this full-time position is $159,000-$231,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Plan and execute foundational research to develop a comprehensive understanding of the evolving workflows, needs, and issues of businesses across advertising solutions.
• Partner with engineering, product, and UX teams across the organization to inform the definition of technical solutions and workflows. Design and execute evaluative research to deliver insights that validate and refine proposed solutions against user needs.
• Serve as a partner to product, engineering, and design leaders by facilitating alignment on user-centered objectives and managing consensus on product direction.
• Influence the long-term goal for our customer's advertising and measurement solutions, aligning with overarching business goals and a rapidly changing ecosystem.
• Distill user, business, and technical issues into actionable recommendations. Collaborate with cross-functional teams to translate insights into product requirements and present findings to audiences ranging from project teams to executive leadership.