Swell MediaRemote
Senior Performance Marketing Specialist (E-Commerce & Marketplaces)
United States of America
Full Time
5 days ago
No H1B
Key skills
Advanced ExcelDTC EcommerceAmazon Seller CentralAmazon Vendor CentralWalmart portalsTarget portalsPower BILooker StudioSQLPythonEcommerce P&L managementBusiness AcumenAnalyticsLookerBILeadershipSales
About this role
Swell Media is seeking a data-driven Senior Performance Marketing Specialist (E-Commerce & Marketplaces) to manage and optimize the digital footprint for a diverse portfolio of brands. The role involves translating raw marketplace data into actionable growth strategies and managing performance across direct ecommerce sites and major retailers like Amazon and Walmart.
Responsibilities:
- Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms
- Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities
- Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms
- Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance
- Responsible for ensuring all client dashboard, reports, and reviews are executed on time
- Works directly with the leadership and the development team to constantly expand, refine, and improve our automation and reporting systems
- Active role in helping marketing and merchandising teams analyze and execute performance enhancements on platform
- Work with team to advise clients on how to balance media spend between DTC, Amazon, Walmart, and Target to maximize total brand growth
Requirements:
- Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship
- Advanced Excel: You should be a 'power user' (Pivot Tables, VLOOKUP/XLOOKUP, complex formulas, and data cleaning)
- Direct Platform Experience: 5+ years of hands-on experience specifically within DTC Ecommerce, Amazon Seller/Vendor Central and/or Walmart/Target portals
- Technical Stack: Expert-level proficiency in Power BI and/or Looker Studio (SQL or Python knowledge is a major plus at this level)
- Business Acumen: Solid understanding of ecommerce P&Ls, including Amazon fees, shipping costs, and advertising margins
- Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes
- Education- Bachelors degree in Business, Analytics, or Economics