Sales Development Representative

Wisetack is a fintech company specializing in consumer lending products for service-based businesses. The Sales Development Representative is responsible for generating qualified leads through outbound prospecting and converting cold outreach into opportunities for Account Executives.

Responsibilities:

• Generate pipeline through outbound prospecting (calls, email, SMS) targeting home services businesses
• Engage & qualify inbound leads in a timely manner
• Identify and engage decision-makers, turning cold outreach into qualified meetings
• Maintain strong funnel conversion rates (connect → conversation → meeting → opportunity)
• Build and prioritize target account lists using tools like ZoomInfo
• Effectively qualify prospects (revenue, ticket size, financing usage, sales process) & handle objections on prospect calls
• Partner closely with Account Executives for collaboration and seamless handoffs
• Maintain accurate CRM data and execute structured outreach cadences
• Maintain and track performance against KPIs (activity, meetings, pipeline) and continuously improve messaging

Requirements:

• 2+ years experience in outbound prospecting or high-volume, customer-facing roles
• Bachelor's degree
• Strong phone presence and ability to build trust quickly
• Familiarity with fintech, payments, or consumer financing concepts
• Experience with tools like Salesforce, Salesloft, and ZoomInfo
• A growth-oriented mindset, you thrive in dynamic environments and can pivot quickly to adapt to changing circumstances
• Highly organized, resilient, and competitive
• Experience selling into home services (HVAC, plumbing, roofing, etc.)
• Background in B2B, fintech, or startup environments
• Track record of top performance in outbound roles