Hearts & ScienceRemote
Temporary Manger, Business Analytics
United States of America
Full Time
5 days ago
$50,000 - $95,000 USD
H1B Sponsor Likely
Key skills
Marketing Analytics1st Party Data Solutions3rd Party Data SolutionsData LakesData Clean RoomsAggregated DataUser Level DataIntegrated MarketingMedia BudgetingRevenue ForecastingROI DevelopmentAudience-Based MarketingData-Driven AdvertisingAnalytic SkillsStrategicOperational Issue ClarificationBusiness WritingAdvertising Technology AdoptionClient Relationship ManagementTrainingCoachingPrioritizationProject ManagementAnalyticsLeadershipBudgetingMentoringCommunicationCritical ThinkingPresentation Skills
About this role
Hearts & Science is a data-driven marketing agency that focuses on delivering effective marketing strategies through analytics. The Business Analytics team plays a crucial role in achieving clients' business goals by providing insights and managing relationships, while also mentoring and developing the next generation of analysts.
Responsibilities:
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position
- Participate in the measurement plan development and execution
- Ensure timely follow through on all scheduled and ad hoc deliverables
- Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
- Lead, mentor and train analysts
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person
- Contribute to the consumer segmentation and audience identification/exploration processes
- Design tests to measure the incremental impact of media on business outcomes
- Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help
- Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
- Recruit new talent
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills
- Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
Requirements:
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- Comfortable working in ambiguous situations
- Passionate about driving change by adopting emerging technologies in the advertising space
- A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required