Senior Product Manager - Addressability

Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence to help marketers acquire and retain customers. The Senior Product Manager will own the Addressability pod, responsible for making Zeta's identity graph accessible across the organization and driving adoption of identity resolution systems.

Responsibilities:

• Define and drive the product roadmap for Zeta's addressability systems, including real-time resolution services and batch identity resolution infrastructure
• Partner closely with engineering to design, build, and ship identity resolution capabilities that serve the needs of all Zeta business units
• Drive org-wide adoption of the Zeta identity spine (ZID), working with CRM, programmatic, Publisher Cloud (HIRO), Email Exchange, and Data Cloud teams to integrate identity resolution into their products and workflows
• Own the migration of legacy identity systems to modern architectures, coordinating across multiple engineering pods and business stakeholders to ensure smooth rollouts
• Build and maintain strong working relationships with product managers, engineering leads, and business unit leaders across the organization, influencing priorities and aligning on shared goals
• Define success metrics and build visibility into identity coverage — designing dashboards and reporting that surface match rates, resolution quality, and opportunities for improvement across all major systems
• Translate complex identity and data infrastructure concepts into clear product requirements, user stories, and stakeholder communications
• Use data to inform prioritization, measure the impact of identity improvements on downstream business outcomes, and identify gaps in coverage

Requirements:

• 4–6+ years of experience in product management, with meaningful exposure to data platforms, identity systems, or ad tech infrastructure
• Strong technical depth — comfort with concepts like identity graphs, entity resolution, data pipelines, and distributed systems. You don't need to write production code, but you should be able to read a SQL query, review an architecture document, and engage credibly with engineers on system design
• Experience driving cross-functional initiatives that span multiple teams or business units, with a track record of influencing without direct authority
• Clear, structured communication skills — the ability to translate between technical and business audiences and to build alignment across stakeholders with different priorities
• Familiarity with data warehousing technologies (e.g., Snowflake, Spark, Airflow) or similar data infrastructure
• Experience in ad tech, MarTech, or identity resolution — particularly with identity graphs, cross-device linking, audience resolution, or programmatic advertising infrastructure
• Familiarity with privacy-first identity strategies, including cookieless resolution, first-party data approaches, or privacy regulations (GDPR, GPP)
• SQL fluency and comfort working with large-scale datasets to investigate product questions, validate hypotheses, or define metrics
• Experience with agile development practices and tools such as Jira and Confluence