Snowflake is a company focused on redefining the future of work through innovative AI-driven solutions. They are seeking a Product Growth Specialist (PGS) to drive the activation of Product Go-to-Market initiatives in Data Engineering, facilitating collaboration between product and sales teams to enhance product adoption and execution. The role involves strategic planning, market analysis, and supporting high-value deals to achieve revenue growth and improved sales performance.
Responsibilities:
- The specialist is tasked with driving the theater-wide activation and scaling of product category GTM in coordination with Sales and Solution Engineering (SE) Leadership
- This includes propelling the adoption of sales programs across regional teams and supporting internal orchestration for maximizing product adoption
- A core objective is to ensure faster execution, making sure GTM programs and sales plays are deployed and adopted quickly across teams
- The PGS is expected to act as a catalyst for excellence by evangelizing and scaling successful selling techniques and knowledge across the entire theater team
- A primary function of this role is to build a tight interlock between product teams and field execution
- The PGS acts as the crucial "Voice of the Field," gathering and relaying theater needs by attending both product and sales reviews
- This insight is essential for weighing in directly on product gap prioritization and customer voice reviews
- They are responsible for establishing a continuous feedback loop on product gaps and the roadmap by attending theater and cross-functional strategy meetings, updating the SE Enablement curriculum, and informing adjustments to the product roadmap based on successful sales play performance
- As a strategic leader, the PGS is expected to continuously scan customer, market, and pipeline trends within the theater
- Using this data, they will proactively identify and tap into top whitespaces and expansion opportunities, often relating to new product launches
- Based on these analyses, they will propose new programmatic initiatives for Product Strategy teams to design and engage in Targeted Selling by sharing strategic opportunities based on whitespace, revenue, and pipeline data to guide Sales and SE Leadership
- The specialist provides critical support for high-value deals by ensuring optimal cross-functional orchestration
- This involves helping Account Executives (AEs) and SEs activate and align necessary internal teams, effectively offering "White Glove Support."
- By creating faster coordination loops and reducing internal seller drag, the PGS ensures smarter deal support and resource deployment for key, high-value opportunities
Requirements:
- 10+ years of experience in tech go-to-market, with expertise encompassing both sales and operations
- Strong preference for candidates with experience in fast-paced environments where Product-Led Growth (PLG) strategies are applied
- A key requirement is leveraging data analytics to drive business outcomes
- A proven track record of moving the needle on key KPIs from top of the funnel to consumption
- Cross-functional Collaboration: Lead a 'Growth Squad'—typically including Sales Leadership, Product Marketing, and Engineering—to achieve goals, despite not having direct managerial authority over the members
- Ability to create design specs for dashboards to look into the book business that can be used by all the key stakeholders
- Proficiency in SQL is frequently essential for querying databases directly
- Bachelor's Degree in Business, Marketing, Computer Science, Data Science, or a related analytical field
- Advanced Degrees: An MBA or a Master's in Data Analytics is often preferred for senior-level or strategic positions