SFMC DSL Engineer

JD:

We are looking for a DSL Engineer with hands-on experience in designing Domain-Specific Languages and strong Salesforce Marketing Cloud (SFMC) domain knowledge. You will design, formalize, and validate two new proprietary DSLs at the core of an Agentic AI marketing platform - ADL (Audience Definition Language) and JDL (Journey Definition Language) - and own the translation engine that converts JDL into SFMC-native journeys.

Responsibilities:

1. Analyze existing SFMC Audience and Journey configurations and derive structured DSL schemas (ADL / JDL) that represent them in a portable, platform-agnostic format (JSON/YAML)
2. Design and validate the DSL enforce schema correctness, field type safety, and rule constraints using a validation framework in Python or Java
3. Translate DSL definitions back into SFMC-native constructs (Journey Builder, Data Extensions, suppression rules) to ensure round-trip fidelity

Must-Have Experience

1. SFMC hands-on with Journey Builder, Audiences, Data Extensions, and suppression logic
2. DSL Design proven experience creating and formalizing a Domain-Specific Language (JSON Schema / YAML)
3. Validation Framework built or owned schema validation logic in Python or Java
4. AI-driven workflow automation experience

Preferred Qualifications

1. Experience building AIdriven workflow automation or agentic systems.
2. Familiarity with AMPscript, SSJS, and SFMC personalization logic.
3. Background in marketing automation, CRM systems, or customer lifecycle design.
4. Knowledge of secure execution environments, sandboxing, and rulebased validation engines.

Required Skills:

Skill

Details

DSL / Schema Design (Mandatory)

JSON Schema (Draft-07/2020-12), YAML DAG schemas, schema versioning & registry patterns

Validation Framework (Mandatory)

Python (jsonschema, pydantic)

SFMC Domain

Journey Builder, Interaction API, Data Extensions, Content Builder, suppression logic

Backend

Python or Java/Spring Boot REST API design, idempotency patterns, OpenAPI docs

AWS

S3 (versioned storage), Lambda, API Gateway, DynamoDB (state store), Bedrock (context)

Twilio Segment

Audience APIs, destination mappings ADL reference model