Director of Product & Solution Marketing

Mitel is a company that helps businesses connect and collaborate to enhance customer experiences. The Director of Product Marketing will lead the development of product positioning and messaging, ensuring it resonates with the target audience while collaborating with various teams to create impactful content.

Responsibilities:

• Establishing a portfolio messaging and positioning framework that contributes to a value-based sales methodology – identifying value drivers addressed by a defensible and differentiated value proposition
• Building market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and critical use cases
• Contributing key content for innovative campaigns that drive product adoption, demand generation, and supports the retention and expansion of existing customers as well as the acquisition of new logos
• Working closely with the Product and Content Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc
• Serving as a thought leader, spokesperson and evangelist for the company, promoting the vision, mission, and strategy in the field and at industry events
• Establishing the mechanism for measuring the adoption and effectiveness of portfolio content directly tied to partner and sales force readiness and website performance

Requirements:

• 12 – 15 years of professional experience with at least 5 years in Product Marketing
• A leader, a coach, and an individual contributor, unafraid to dig in and contribute to achieving results
• Coachable and self-motivated – intellectually curious, demonstrating critical thinking and creative problem solving
• Advanced or bachelor's degree from an accredited college/university in business or marketing preferred or equivalent sales and marketing experience
• Experience with Sirius Decisions Product Marketing or Pragmatic preferred
• A track record of successfully working with creatives, technical product, and sales talent
• Experience managing portfolio lifecycle management in partnership with product management, specifically leading launch readiness and execution