Web Marketing Specialist - Content Management Systems (CMS)

SPECTRAFOR is seeking a Web Marketing Specialist to join their Web Marketing team. The role involves managing content for marketing websites, ensuring accuracy and user-friendliness, and conducting editorial reviews while collaborating with various stakeholders to enhance the online user experience.

Responsibilities:

• Provide day-to-day maintenance and content management of a portfolio of branded, consumer-facing website properties and landing pages
• Collaborate and play a leading role with marketing & enrollment teams, as well as partner school representatives to ensure that website content is accurate, achieves company goals, and improves the online user experience
• Conduct quality control and testing via regular site audits
• Serve as designated web administrator for specified partner school websites, ensuring brand integrity and online recognition in the marketplace
• Aggregate and maintain localized content related to family and staff profiles for websites
• Ensure that all website content follows the company’s established style, requirements, and procedures
• Assist in developing and maintaining content reports, document libraries, training manuals, and other documentation
• Assist in the implementation of search engine optimization (SEO) campaigns for website properties as needed
• Collect, analyze, and report on website analytics and digital marketing campaigns to identify trends and insights that achieve operational efficiencies and ROI goals
• Ensure all website content meets accessibility and ADA 508 compliance
• Accomplish department and organization missions by completing related tasks as needed
• Other duties as assigned by supervisor

Requirements:

• Must have 2-3 years of experience working in Content Management Systems (CMS)
• Experience utilizing ticketing or intake systems such as JIRA, Service Now, etc
• Experience with website content management systems – Adobe Experience Manager (AEM) preferred but not required
• 3-5 years of previous experience in website marketing or digital marketing-related roles
• Basic knowledge of HTML and CSS
• Strong time management skills, including the prioritization of tasks
• Strong work ethic with the ability to work independently
• Good judgment and proven commitment to excellence and quality control
• Enjoys being a team player in a close, highly collaborative, cross-functional environment
• Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines
• Strong communication, writing, presentation, organization, and interpersonal skills
• Ability to work effectively under multiple project deadlines
• Knowledge of basic design concepts and applications, including image manipulation for web
• BA/BS degree in marketing, communications, technology, or related field preferred
• Experience with Adobe Experience Manager (AEM)