Digital Content Manager, Marketing Studio

Gallagher is a global community dedicated to empowering businesses, communities, and individuals. They are seeking a Digital Content Manager to lead a team of content editors, overseeing the creation of optimized digital content that enhances user experience and drives leads across their platforms.

Responsibilities:

• Manage and mentor a team of web content editors, copywriters, and proofreaders
• Partner with creative, digital, and division marketing teams to align content strategies with business goals and campaign objectives
• Oversee content workflows, ensuring timely delivery, quality assurance, and adherence to brand standards
• Collaborate with Campaign Strategists, Creative, and Web teams to develop content experiences that align with marketing campaigns
• Partner with Global Brand team and enforce digital style guides across multiple brands, ensuring consistency and alignment with brand voice and tone
• Continuously refine content processes to enhance efficiency, quality, and collaboration
• Stay informed about competitors and their differentiators to ensure Gallagher's content remains competitive and innovative
• Establish and promote best practices for content performance across all campaign activation channels, ensuring direct reports and collaborators are aligned on strategies to optimize engagement, lead generation, and user experience

Requirements:

• Bachelor's degree and/or a minimum of 7 years of experience in digital marketing, content development, or creative roles, with at least 3 years in a leadership or management position
• Prior experience in B2B, insurance, or risk management is a plus
• Proven ability to create and oversee SEO-driven content, optimize page layouts, and proofread digital content for engagement and lead generation
• Strong ability to work with creative, digital, and division marketing teams to achieve shared goals
• Familiarity with tools such as Google Analytics, Sitecore, SEMRush, Ceros, Marketing Cloud, Workfront, Smartsheets, Figma, and Adobe Creative Cloud
• Ability to manage multiple projects across different phases and global regions, ensuring deadlines and quality standards are met
• Willingness to adjust working hours to collaborate with global stakeholders
• Demonstrated experience in leveraging data and business goals to create content that drives engagement and conversions
• Proficiency in additional languages (e.g., Spanish, French, Portuguese) is a plus