Key skills
SEO strategiesAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)Traditional search enginesAI agents optimizationData analysisUser intent analysisGoogle Drive appsExcelLookerTableauGoogle AnalyticsSQLAINLPGeminiRAGAnalyticsSaaSCommunication
About this role
Stripe is a financial infrastructure platform for businesses, and they are seeking an AEO & GEO Marketing Manager to lead their marketing channel. This role involves growing new user acquisition through Generative Engine Optimization and integrating AI capabilities to enhance performance and efficiency in SEO and AEO channels.
Responsibilities:
- AEO performance: grow the AEO channel
- Agent experience: optimize Stripe.com so AI agents can efficiently access and take action on behalf of users
- AI-efficiency: spearhead the development and integration of AI capabilities to improve the performance and efficiency of the SEO and AEO programs
- Performance reporting: deliver regular reports and updates on AEO performance to track progress and identify opportunities
Requirements:
- 5 years of proven experience creating and executing SEO strategies, with full-time focus on AEO and GEO in recent years
- Strong understanding and curiosity of traditional search and answer engines, including ChatGPT, Gemini, and Perplexity
- Strong technical expertise in making websites SEO and AEO-friendly
- Proven ability to translate data into insights and decisions that drive measurable growth
- Demonstrated understanding of user intent to prioritize actions that deliver positive outcomes for users
- Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with high agency
- Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders
- High attention to craft and detail, ensuring precision in all tasks
- Excellent presentation and communication skills (written and verbal)
- Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software
- Professional proficiency in English
- Proficiency in NLP, vector search, and RAG
- In-house, B2B SEO/AEO experience
- B2B SaaS experience
- Experience working in the following industries: payments, billing, accounting, tax, startups, or fintech
- SQL experience and ability to gather data
- Bachelor's degree or 4 years relevant experience