Immuta is the Data Provisioning Company, helping organizations provision secure, governed data access at the speed modern business demands. As Field Marketing & Events Manager, you will own the end-to-end field marketing calendar and create high-impact programs that drive engagement with priority accounts.
Responsibilities:
- Own the Field Marketing Calendar: Plan and execute a mix of local programs, roadshows, and regional events aligned to target accounts and sales priorities
- Deliver High-Impact Events: Lead execution of flagship events, sponsorships, and trade shows that generate meaningful engagement and pipeline
- Drive Account Engagement: Partner with Sales to target the right accounts, secure attendance, and create high-quality meetings and interactions
- Turn Events into Pipeline: Ensure strong post-event follow-up, working with Account Executives to convert engagement into opportunities and accelerate active deals
- Measure What Matters: Track program performance, pipeline influence, and ROI, continuously optimizing for efficiency and impact
- Field marketing calendar, including local events, dinners, roundtables, and roadshows
- Execution of flagship events, sponsorships, and major industry trade shows
- Partner and co-marketing events in collaboration with the Alliances team
- Target account selection and alignment with Sales for each program
- End-to-end event execution, including planning, logistics, and on-site management
- Post-event follow-up processes in partnership with Account Executives and GTM Engineering
- Program measurement, including pipeline attribution and ROI analysis
- Budget management and cost optimization across field programs
Requirements:
- 5+ years of experience in B2B field marketing, events, or demand generation within SaaS or enterprise technology
- Proven success executing events that drive pipeline and measurable business outcomes
- Strong experience partnering with Sales teams to drive account engagement and follow-up
- Ability to manage both small, high-touch programs and large-scale events
- Experience with pipeline attribution, ROI measurement, and program optimization
- Highly organized with strong attention to detail and executional excellence
- Ability to operate independently while managing multiple programs and priorities
- Strong communication and stakeholder management skills
- Willingness to travel as needed to support events and field programs