Key skills
Market ResearchMarket StrategyCompetitive IntelligenceQualitative Research MethodsQuantitative Research MethodsStatistical SignificanceHypothesis TestingIndustry Trend AnalysisRegulatory AnalysisPeople LeadershipCoachingStrategic ThinkingGo
About this role
Stryker Corporation is seeking a Manager of Market Insights to lead a high-performing team that delivers actionable insights for marketing strategy and business decisions. The role involves synthesizing competitive, customer, and industry intelligence to identify opportunities and optimize market positioning while coaching and developing talent in market research and performance measurement.
Responsibilities:
- Lead competitive intelligence across key product lines—evaluate competitor offerings, positioning, go-to-market moves, and market activity/penetration
- Advise stakeholders on major competitors and implications for marketing and customer engagement strategy
- Build and maintain a scalable competitive monitoring approach (tools, processes, and resourcing) to track landscape shifts and recommend responses
- Define insight needs with partners and translate them into clear research questions, hypotheses, and decision-ready deliverables
- Select and apply appropriate qualitative/quantitative methods; integrate primary research with third-party sources to generate actionable insights
- Ensure research rigor—assess validity/reliability, understand statistical significance and basic hypothesis testing, and communicate limitations clearly
- Coach and enable others to conduct, interpret, and apply research findings; establish repeatable research processes and best practices
- Synthesize industry trends and regulatory developments using research and third-party data; share implications for the business
- Maintain a strong external POV by engaging with industry associations, publications, and market/industry thought leaders
- Lead and develop a high-performing team (hiring, coaching, performance management) and foster an environment of growth and accountability
- Influence cross-functionally—build collaborative relationships, adapt quickly to new inputs, and drive decisions that balance near-term needs with company-wide impact
Requirements:
- Bachelor's degree required
- 8+ years of professional work experience required
- 2+ years market research or market strategy experience is required
- MBA preferred
- 2+ years of people management experience preferred