Account Manager, Local Performance Marketing

American Family Care (AFC) is the nation’s leading provider of accessible healthcare, with over 400 centers across the United States. The AdWorks Account Manager, Local Performance Marketing, is responsible for managing a portfolio of franchisee accounts and driving business growth through performance marketing, requiring strong communication skills and analytical rigor.

Responsibilities:

• Serve as the primary AdWorks point of contact for a portfolio of franchise owners, managing day-to-day communication, troubleshooting issues, and responding to ad hoc requests
• Build and maintain strong, trust-based relationships across a diverse range of franchisee personalities
• Lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating performance data into clear insights, trends, and actionable recommendations
• Own performance reporting across assigned locations, ensuring outputs are accurate, timely, and insight-driven
• Monitor performance to identify risks and growth opportunities, and drive data-backed optimization strategies
• Partner with the AdOps agency to optimize campaigns and ensure quality and accuracy across platforms (Google Ads, Meta)
• Ensure seamless execution across franchisees, internal stakeholders, and agency partners
• Partner cross-functionally to identify growth opportunities, optimize performance, and improve operational processes
• Analyze performance across a diverse range of marketing channels including SEO, SEM, Direct Mail, Paid Social and Display

Requirements:

• 5-7+ years in account management, performance marketing, or digital marketing
• Experience managing multiple accounts
• Seasoned experience with Google Ads, Meta Ads, and performance marketing
• Ability to analyze data and communicate insights clearly
• Strong attention to detail and organizational skills
• Ability to work independently and manage competing priorities
• Experience with franchise or multi-location businesses
• Experience working with external agencies
• Experience leading client reviews or business presentations