Product Marketing Specialist - Onsite - Nashville, TN

Classification: Contract

Contract Length: 12 months

CereCore is a healthcare solutions provider that specializes in offering IT services, workforce management, and operational support to healthcare organizations. They focus on improving the efficiency and effectiveness of healthcare systems through various solutions, including electronic health record (EHR) support, IT staffing, and consulting services.

Position Summary

• The Product Marketing Specialist is responsible for developing and implementing marketing strategies, key messages, marketing vehicles, brand management, and go-to-market plans for new products and product enhancements created for HealthTrust members.
• The employee will work closely with Product Management, Account Teams and business leaders throughout HealthTrust.
• The Product Marketing Specialst should demonstrate a solid understanding of the target market, competitors, and customer needs and be able to contribute to strategic and tactical decision-making processes.
• This role will support the strategic planning process with input from customer feedback and market intelligence on HealthTrust’s differentiators, competitive advantages, and growth opportunities.
• This role should practice attentive listening and display executive presence as they will be meeting with business management and customers.
• The Product Marketing Specialist should perform all duties with a focus on quality of work, attention to detail and a high level of self-management and self-awareness. Reports to the Sr. Director, Customer Solutions
• (The essential responsibilities and accountabilities of this position including interactions with other departments and outside vendors, if applicable, in PRIORITY order.)
• Market intelligence—deep understanding of our customers and prospects: who they are, what problems they face, and what outcomes they’re trying to achieve.
• Go-to-market strategy – plan launch strategies for new products and releases of existing products and manage the cross-functional implementation of the plan.
• Brand management – maintain and grow brand awareness with our customer base through creative avenues
• Competitive landscape—deep understanding of our competition: who they are, how they are positioned and how our products compare.
• Customer feedback – continually work to capture customer feedback and success stories for marketing campaigns (case studies, testimonials, promotional videos)
• Campaign success tracking – track campaign success metrics. Then, drive changes to our sales and marketing processes based upon what you learn.
• Understand which competitor products our customers use, why, and develop recommendations for recapturing that market share
• Collaborate with product management and marketing communications to develop product positioning, branding, and messaging that resonate with our member personas.
• Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use it, e.g., FAQs, pitch decks and sales collateral.
• Develop a marketing plan for our products in conjunction with our product management, marketing, and account teams.
• Work with Account Management to create and maintain marketing content to educate the team on HealthTrust products to support their accounts, and ensure our customers understand the value our products provide to them.
• Assess the effectiveness of the marketing programs for our products on an ongoing basis and report back to the business and product leads on required changes.
• Collaborate with product leaders to understand product usage metrics, accelerators and/or barriers to adoption, and ensure these insights are utilized to inform updates to sales, marketing, and product collateral

Responsibilities

• 5+ years of product marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project, ClickUp, or others.
• Familiar with marketing automation tools such as Hubspot, Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Bachelor’s degree in business or marketing; MBA a plus.
• Healthcare experience a plus.
• Pragmatic Institute Certified (PMC) III or higher preferred.
• PHYSICAL DEMANDS/WORKING CONDITIONS (Specific statements of physical effort required and description of work environment; e.g., prolonged sitting at CRT., required travel %)
• Must be able to travel on occasion for project related work and professional development