ABB is a leading industrial technology company that empowers industries to run leaner and cleaner. The Communications & Marketing Manager will shape ABB’s market presence in North America by driving integrated marketing and communications initiatives that enhance brand visibility and support commercial objectives.
Responsibilities:
- Translate global business line marketing and communications strategies into high‑impact local marketing and communication plans, driving brand visibility, thought leadership, and demand generation across North America
- Partner closely with local leadership, sales teams, and global Business Line Communications leaders to create compelling, relevant, and impactful stories that showcase ABB’s portfolio, local projects, experts, and customer success stories
- Develop and deliver a wide range of communications assets, including press releases, videos, presentations, executive speeches, articles, social media content, and customer references
- Lead and manage ABB’s participation in industry events, such as trade shows, customer seminars, and ABB‑hosted events, ensuring strong positioning of ABB’s brand, solutions, and leaders
- Drive internal communications at the local level to ensure employees are informed, aligned, and engaged
- Plan, organize, and host local town halls in collaboration with the local management team, supporting transparency and engagement
- Ensure executional excellence and consistency across all communications, fully aligned with ABB’s brand positioning, visual identity, and global and local strategies
Requirements:
- University degree in Communications, Marketing, Journalism, or a related field
- 8+ years of experience in marketing communications, ideally within a communications agency or B2B/industrial environment
- Strong project management skills, with the ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills in English, with the ability to translate complex technologies into clear, engaging messages
- French required for Canada-based candidates
- Creative, solution-oriented, and self-driven, with strong strategic and analytical thinking
- Solid experience with digital marketing and marketing automation tools (e.g. Salesforce, Pardot)