Atlassian is a leading SaaS company focused on enhancing developer productivity. They are seeking a Product Marketing Manager to lead customer marketing initiatives, creating compelling customer stories and managing the customer proof pipeline to support sales and marketing efforts.
Responsibilities:
- Own the customer proof pipeline
- Build and maintain a structured pipeline of customer stories across segments, regions, and use cases
- Partner with Sales, Customer Success, and our CEO/exec team to identify and prioritize the right customers for stories and references
- Regularly sit in on deal reviews, lost-deal debriefs, and win/loss calls to hear firsthand what prospects push back on and what evidence moves them
- Treat the engine like a product: stay close with your customer (Sales) to understand the objections and proof they could use, and iterate on formats for delivering customer proof
- Design a simple, repeatable intake and qualification process so anyone can nominate great customers
- Deliver at least 1 written case study per month and 4 video stories per year, from brief → interviews → approvals → publish
- Produce a mix of story formats: one-pagers, in-depth narratives, logo walls, customer spotlights, and story slides for sales and execs
- Work closely with our research and product marketing teams so every story reinforces our core DX positioning and the latest findings
- Own quarterly “customer story moments” – coordinated releases that package multiple stories into market-facing campaigns
- Partner with Growth & Demand Gen to ensure every customer story is amplified: newsletter features, social, blog recaps, webinars, and events
- Partner with design to turn evidence into assets and slides that teams can use
- Coordinate with the Events team to bring customers into roadshows, panels, and flagship events as speakers and references
- Build a systematic, always-on testimonial program that generates a steady stream of customer reviews and ratings on G2, Gartner Peer Insights, and other relevant platforms
- Stand up and maintain a lightweight but reliable customer reference program: who can speak to what, under which conditions
- Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights
- Collaborate with Sales, Customer Success, and Analyst Relations to source and prep references for key deals and analyst interactions
- Track and report on reference health (coverage by segment, vertical, region, and use case) and close gaps proactively
- Work with the Senior PMM to ensure customer stories ladder up to the DX narrative and product strategy
- Collaborate with our Senior Researchers and Data Analyst to infuse stories with tangible outcomes (e.g., productivity metrics, AI adoption, engineering health)
- Support Analyst Relations by surfacing proof points and customers for MQs, briefings, and inquiries
Requirements:
- Have 4–7+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketing
- Have built or run a customer stories / case study / reference program before, ideally in a complex or technical product environment
- Are a strong storyteller who can move fluidly between interview notes, customer quotes, product value, and business outcomes
- Are comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and turning those conversations into clear, compelling narratives
- Can manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners
- Are highly organized and detail‑oriented – you keep the pipeline and reference database clean, current, and searchable
- Enjoy working cross‑functionally with Sales, Customer Success, Product, Analysts, and Events – and can influence without a large team of your own
- Are excited by the idea of working at the intersection of developer productivity, AI, and engineering leadership
- Experience in developer tools, observability, productivity platforms, or analytics is a plus, but not required