Assistant Director of Product Management, Digital Experience

Principal Financial Group is seeking an Assistant Director of Product Management to lead their Digital Experience team. This role focuses on optimizing customer-facing digital journeys, coaching product managers, and collaborating with UX and technology to enhance the enterprise web experience.

Responsibilities:

• Define and lead the product strategy for a portion of the enterprise digital experience, focused on optimizing web‑facing customer and employer journeys through data, customer insights, and cross‑functional alignment
• Ensure effective discovery practices that inform decision‑making and facilitate collaborative solutioning to improve experience and efficiency
• Be accountable for successful delivery across the product family, partnering closely with engineering and UX in an Agile environment and clearly communicating plans and releases
• Maintain insight into product health, outcomes, and investment effectiveness, using data‑informed storytelling to guide trade‑offs and strategic adjustments
• Serve as a trusted partner across business, technology, and UX teams by proactively communicating strategy, priorities, and outcomes to drive alignment and value realization
• Lead, coach, and develop Product Managers while balancing hands‑on product leadership with people management and continuously strengthening product management practices

Requirements:

• 8+ years of business, technology, or product management experience; or equivalent demonstrated through the following: work experience, military experience, or education
• 5+ years working in a highly collaborative, fast-paced product environment
• 2+ years of informal or formal leadership experience
• Proven success establishing product strategy across multiple products and aligning it to enterprise priorities
• Strong background of stakeholder management and cross-functional collaboration, especially partnering with UX/design and engineering
• Experience using data and insights to drive decisions and communicate outcomes through clear, structured storytelling
• Demonstrated understanding of modern product discovery and product delivery practices and the ability to coach others on those practices
• Excellent communication skills, including the ability to establish relationships and influence business partners
• Experience leading enterprise web experiences across multiple lines of business or customer segments
• Experience improving digital journeys through analytics, experimentation, and iterative optimization