Vice President Marketing

Department:

Digital & Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

• Responsible for the marketing strategy and execution for Southwest Airlines. Plays a lead role in shaping the company's brand image, increasing market share, and achieving revenue goals. Attract new Customers and grow revenue through demand generation, loyalty, and product marketing. Advances both MarTech and AdTech capabilities to enable highly efficient and effective plans. Responsible for leading a large, cross-functional Team and for ensuring the health of the department through strong Team-building, succession planning, and Leadership development.

Additional details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. 

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Model the Southwest Way

• Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
• Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
• Invest in Leadership and self-growth through participating in continuous learning and development

Job Responsibilities

• In partnership with cross functional constituents, cast a long-term (2-5 year) vision for the ideal Modern Marketing organization.
• Lead and inspire Teams responsible for the strategy, delivery and execution for national and local Marketing initiatives, including ownership and maintenance of a comprehensive roadmap
• Oversee and ensure the implementation of tools and processes to deliver initiatives, including the prioritization process for the roadmap, capabilities, lifecycle maps and engagement model
• Oversee all aspects of marketing communications on behalf of Southwest and sub-brands, including branding, content, advertising, experiential, product and lifecycle, across all paid and owned channels. research and market analysis, and website design and content; either directly or an outsourced basis
• Accountable for diligent management of department budget and all partner contracts
• Create innovative strategies that support business needs and increase customer retention
• Work with various departments to influence programs, policies, or procedures in an effort to drive trial or repeat business
• Display knowledge of situational and strengths-based leadership by providing continuous coaching to improve team performance and hold team accountable
• Keep abreast of related industry, professional and technological trends, issues, products and/or services, as applicable, to ensure the current and future effectiveness and profitability of services, policies, technologies, staff proficiencies and processes as they relate to assigned areas of responsibility

Knowledge, Skills and Abilities

• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, Leadership technique, production methods, and coordination of People and resource
• Skilled in executive written and oral communication
• Skilled in analytics and problem solving to help partners understand and prioritize opportunities in the context of the bigger picture
• Ability to plan and drive large business initiatives to completion
• Ability to present with impact and influence Senior Leadership
• Ability to establish and inspire trust within Team, Marketing department, and Enterprise Partners
• Ability to gain commitment to shared goals with peers, team, and Marketing department
• Ability to establish and maintain effective working relationships across the organization in order to influence business decisions
• Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
• Ability to build capacity of individuals and Teams through effective Employee development, involvement, communication and leadership efforts.
• Ability to drive results, to bring others along and consistently produce top tier results
• Ability to use business knowledge, innovative thinking, and sound judgment in the resolution of problems or the pursuit of business opportunities.
• Ability to translate data into insights and effectively tell the story at an executive level

Education

• Required: High School Diploma or GED

Experience

• Demonstrated experience leading multiple teams or functions through subordinate Leaders
• Advanced level Business Acumen in functional area with understanding of broad business impacts
• Expansive and far reaching knowledge in:
  • Marketing
  • Customer Marketing
  • Leading large, strategic initiatives and developing business cases

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Southwest Airlines is an Equal Opportunity Employer.
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