Senior Product Manager, Website

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Senior Product Manager, Website to lead the evolution of their website, focusing on enhancing user engagement and conversion through a major redesign and improved marketing strategies.

Responsibilities:

• Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics
• Lead a product development team to deliver on your vision and user/business outcomes
• Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
• Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
• Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap
• Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products
• Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency
• Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools
• Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack
• Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly
• Ability to manage Shopify site, apps and funnel optimizations for ecommerce

Requirements:

• 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company
• Specialize in Conversion Rate Optimization (CRO), product growth and performance UX roles
• Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve
• Deep expertise with Optimizely (or a comparable platform) - you've built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic
• Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels
• Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar
• A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices
• Hands-on experience managing MarTech stacks and marketing tracking implementations
• A collaborative mindset and ability to manage cross-functional projects
• Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked
• Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership
• Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment
• Familiarity with CDPs and how first-party data flows into web personalization and targeting
• Background in consumer fintech or family-oriented products
• Experience in a subscription or freemium business model with a focus on trial-to-paid conversion