Senior Marketing Operations Manager

Airlock Digital is a global leader in application control and allowlisting. They are seeking a highly analytical and hands-on Senior Marketing Operations Manager to build and scale the engine behind their growth, focusing on generating, measuring, and accelerating pipeline.

Responsibilities:

• Design, implement, and continuously refine our MQL and lifecycle stage framework
• Partner with Sales to ensure tight alignment on lead qualification, routing, and SLAs
• Identify bottlenecks in the funnel and drive improvements that accelerate pipeline velocity
• Work with RevOps and Finance to build and maintain multi-touch attribution models in HubSpot
• Establish clear reporting on channel performance, campaign ROI, and revenue contribution
• Move the organization beyond vanity metrics to pipeline and revenue-focused measurement – build a Marketing Operations system that scales with the business
• Own the entire HubSpot instance, including architecture, data structure, workflows, and integrations
• Build and optimize:
• Lead scoring models
• Lifecycle automation
• Campaign tracking and UTM governance
• Dashboards and reporting frameworks
• Ensure data cleanliness, consistency, and scalability
• Develop executive-level dashboards that provide clear visibility into:
• Pipeline generation
• Conversion rates across the funnel
• Campaign and channel performance
• Create a single source of truth for marketing and revenue data
• Deliver actionable insights that influence budget allocation and strategy
• Work closely with Marketing, Sales, and RevOps to align on definitions, processes, and reporting
• Support campaign execution with proper tracking, segmentation, and measurement frameworks
• Enable Marketing leadership with clear, data-backed recommendations
• Own Marketing automation and campaign management to support email builds, website, and newsletters
• Day to day support of lead list uploads

Requirements:

• 7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurity
• Proven track record building MQL models, attribution frameworks, and pipeline reporting
• Deep, hands-on experience with HubSpot as a primary CRM and marketing automation platform
• You've built systems from the ground up—not just maintained them
• Strong understanding of full-funnel marketing and sales processes
• Advanced knowledge of HubSpot workflows, reporting, and integrations
• Comfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilities
• Highly detail-oriented with a strong bias for data accuracy and integrity
• Equal parts strategic thinker and hands-on builder
• Focused on outcomes—especially pipeline growth and revenue impact
• Expertise in data modeling, segmentation, and reporting
• Experience with multi-touch attribution and campaign measurement