Director of Brand Marketing

Drive Capital is a venture capital fund focused on building the next generation of category-defining technology companies across North America. They are seeking a Director of Brand Marketing to lead and evolve their brand presence across the venture ecosystem, focusing on brand development, content strategy, and event execution.

Responsibilities:

• Own and evolve Drive’s brand positioning across LPs, founders, and talent
• Shape how we communicate our differentiated investment thesis and portfolio impact
• Ensure consistency and quality across all external touch points
• Develop and execute a content strategy across social, web, and owned channels
• Partner with investors and portfolio companies to surface compelling stories, insights and perspectives
• Create content that resonates across three core audiences:
• LP community
• Founders and operators
• Talent (for both Drive and portfolio companies)
• Build relationships with media to ensure Drive is consistently represented in relevant venture/startup coverage across our TAM (“The Driveway”)
• Proactively identify opportunities to insert Drive into key conversations and narratives
• Support portfolio companies with amplification where relevant
• Own strategy and execution for Drive’s flagship events, including:
• Annual LP Meeting
• TAM (The Annual Meeting speaker series) - bringing together LPs, founders and ecosystem leaders
• CEO Summit - focused on founder development and peer connection
• Reimagine and elevate the experience of these events over time
• Develop additional programming (smaller-scale events, community gatherings, etc.) to strengthen Drive’s network and brand
• Identify and launch new marketing initiatives that expand Drive’s reach and influence
• Experiment with new formats (content, events, partnerships) that position Drive as a leading voice in venture outside Silicon Valley
• Build scalable systems and processes as the function grows