Fractional Facebook Marketer — Content & Community

DocDraft is an AI legal platform seeking a fractional marketer to enhance their Facebook presence through content and community engagement. The role involves managing the Facebook page, building a Facebook Group, and producing relevant content to drive audience engagement and signups.

Responsibilities:

• Own DocDraft's Facebook presence end to end
• Run our page, build a Facebook Group tied to one of our customer segments (we're starting with small landlords), and produce content that helps people navigate real legal situations
• Show up authentically in existing Groups where you can add value
• Mix community-building content with direct response so we can measure what's working
• Report monthly on engagement, audience growth, and signal that the channel is driving signups

Requirements:

• You've grown a Facebook page or Group for a consumer or SMB brand and can show us the work
• You write in plain English and can hold a brand voice that doesn't sound like a corporation
• You understand Facebook in 2026 — Reels, what the algorithm rewards, how Groups grow, how to mix value content with calls to action
• You're comfortable with numbers and can tell the difference between vanity metrics and real signal
• Bonus if you've worked in legal, financial services, real estate, or another regulated category
• Bonus if you've built community for landlords, small business owners, or another segment we serve