UI/UX Designer (Remote Opportunity)

Puffy is a leading mattress brand in the USA, and they are seeking an AI-first UX/UI Designer who can integrate generative AI into e-commerce design workflows. The role involves using advanced AI tools to enhance user experiences and directly impact business outcomes.

Responsibilities:

• You'll embed an AI-first methodology into daily design execution, using advanced generative AI tools to design exceptional user experiences that accelerate creative output and drive customer conversion
• You'll research, test, and integrate new AI design tools to keep our creative process at the industry's cutting edge
• You'll ship more high-impact design experiments in your first year than most UX/UI designers ship in three
• You'll design systems that touch every customer touchpoint—product pages, checkout flows, conversational commerce, personalization modules—building execution instincts through sheer volume that takes others years to develop
• You'll become fluent in the entire GenAI design stack—Figma AI, Nano Banana, Vertex AI, Midjourney—and use them in production workflows daily
• You'll research and champion emerging tools, keeping our practice at the industry's cutting edge
• Your work is tied directly to conversion metrics, A/B test results, and revenue impact
• You'll collaborate with Growth and Engineering teams to execute experiments and translate data-driven insights into tangible design improvements

Requirements:

• 3-5 years of experience in web design: Preferably from an e-commerce background
• A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows
• Expert Figma proficiency: Including components, variables, and Dev Mode
• Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes
• A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process
• Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules
• Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly
• Experience designing chat or guided-selling flows
• Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose
• Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce