Sr. Manager, Developer Marketing

Bluehost is an all-in-one platform for small businesses to grow online. They are seeking a Sr. Manager, Developer Marketing to define the go-to-market strategy for their developer platform, build a vibrant developer community, and translate complex capabilities into compelling value for developers.

Responsibilities:

• Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure
• Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost
• Identify and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native builders — and tailor GTM motions accordingly
• Monitor the competitive developer platform landscape and continuously sharpen Bluehost's position against emerging agentic infrastructure players
• Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks
• Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils
• Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem
• Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint
• Own the developer content strategy — including documentation, tutorials, quickstarts, sample apps, and API references — that enables developers to build and ship faster on Bluehost
• Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives
• Develop technical use cases and reference architectures that showcase what's possible with Bluehost's agentic infrastructure
• Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value
• Lead cross-functional developer launches — from private beta to GA — ensuring strong developer uptake, activation, and sustained engagement
• Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions
• Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app
• Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels
• Represent Bluehost at key developer conferences, AI summits, and agentic platform events — including speaking, sponsorships, and hands-on workshops
• Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs
• Build Bluehost's presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels
• Shape external narratives around Bluehost's agentic platform vision through thought leadership, PR, and developer-first content

Requirements:

• 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company
• Deep understanding of how developers discover, evaluate, and adopt new platforms and APIs — especially in the context of agentic and AI-native tooling
• Technical fluency sufficient to engage credibly with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations, and articulating architectural trade-offs
• Proven track record building and scaling developer communities, programs, and ecosystems from the ground up
• Experience launching developer-facing products or platforms and driving measurable adoption, activation, and engagement
• Strong content instincts — able to develop and oversee technical tutorials, documentation, use cases, and developer narratives that resonate with builders
• Data-driven approach to measuring developer program effectiveness, with experience defining and tracking developer funnel KPIs
• Exceptional cross-functional collaboration skills — comfortable partnering with Marketing, Engineering, Product, AI/Data, and GTM teams
• Outstanding communication and storytelling skills, with the ability to speak fluently to both technical developer audiences and non-technical business stakeholders
• Hands-on experience building with agentic frameworks, LLMs, or MCP-native tooling (e.g., OpenClaw, AutoGen, Claude, OpenAI Agents SDK)
• Background in web hosting, SMB platforms, or developer infrastructure products
• Experience with developer-focused paid and organic acquisition channels, including GitHub, Hacker News, developer newsletters, and Discord communities
• Familiarity with SMB and agency developer segments and their distinct needs vs. enterprise developers
• Experience running or sponsoring hackathons, developer challenges, or community-driven build programs
• MBA or advanced technical degree in Computer Science, Engineering, or related field