AJO Senior Architect

Title: AJO Senior Architect

Location: Malvern, PA (Hybrid)

Position: Contract

Roles and Responsibilities

• Responsible for designing, implementing, and optimizing omnichannel customer journey solutions using Adobe Journey Optimizer (AJO).
• Design scalable end to end AJO architectures leveraging Adobe Experience Platform, Real-Time CDP, and Journey Optimizer
• Architect real time journeys, decision flows, triggers, and multichannel orchestration patterns.
• Configure Data Sources, Datasets, Schemas, Segments, Policies, and Journeys.
• Efficiently design journey flows in AJO and handle building blocks of marketing communication like email templates, fragments, assets and landing pages.
• Set up APIs, event forwarding, destinations, and extensions
• Work with engineering and data teams to ensure quality data pipelines for profile and event ingestion.
• Lead workshops, discovery sessions, and architecture discussions with stakeholders.
• Conduct performance tuning, troubleshooting, and solution optimization.
• Maintain documentation architecture diagrams, data flows, technical designs, and operational guidelines
• Perform technically assessment of Emails, Content Blocks, Assets, Journeys in existing system and design a transformation solution to recreate the same functionality in AJO, effectively utilising Segments, Dynamic Content and Personalization features.

Required Skills

• 5 to 10+ years of experience in MarTech/AdTech architecture and enterprise marketing platforms with 2 to 3 years of experience in AJO.
• Strong hands-on expertise with Adobe Journey Optimizer and Adobe Experience Platform.
• Deep understanding of:
  • Journeys and triggers
  • XDM schemas
  • Data ingestion (batch & streaming)
  • Data Sources
  • Real-Time Customer Profile
  • Identity resolution
  • Segment creation and activation
• Familiarity with Adobe ecosystem (e.g., RT-CDP, Target, Campaign, Analytics) is strongly preferred.
• Experience with projects that involve migration of any marketing communication systems to AJO is preferred.
• Knowledge with SFMC along with AJO is preferred.
• Strong problem-solving and analytical mindset.
• Excellent communication and stakeholder management skills.
• Ability to lead cross-functional teams.
• Comfortable working in agile environments.