Performance Marketing Specialist

Xplor Technologies is dedicated to helping small and medium-sized businesses thrive with their cloud-based technology solutions. They are seeking a Performance Marketing Specialist to drive pipeline, revenue, and customer growth through data-informed digital marketing programs, focusing on campaign execution and optimization across various channels.

Responsibilities:

• Execute and optimize performance marketing campaigns across paid search, paid social, display, retargeting, and other digital channels
• Support campaign planning by translating business goals into channel tactics, targeting strategies, testing plans, and performance benchmarks
• Manage day-to-day campaign execution, including campaign setup, audience segmentation, budget pacing, asset coordination, and quality assurance
• Monitor and analyze campaign performance to identify opportunities to improve lead quality, conversion rates, pipeline contribution, and return on investment
• Partner with vertical teams to develop and test messaging, offers, landing pages, ad creative, and calls to action that improve campaign performance
• Work closely with RevOps to support campaign tracking, attribution, lead flow, and reporting accuracy
• Build and maintain reports and dashboards that help communicate campaign performance and insights to marketing stakeholders
• Support full-funnel optimization by evaluating performance across inquiries, MQLs, SQLs, pipeline, and revenue contribution
• Conduct ongoing A/B testing across audiences, creative, copy, bidding strategies, landing pages, and conversion paths
• Identify opportunities to improve campaign efficiency, reduce waste, and scale high-performing programs
• Stay current on channel best practices, platform changes, privacy shifts, and emerging trends in digital acquisition and demand generation
• Use AI-enabled marketing tools responsibly to improve workflow efficiency, accelerate analysis, support campaign ideation, and enhance optimization efforts, while applying strong human judgment, data rigor, and brand standards

Requirements:

• 3+ years of experience in performance marketing, digital marketing, demand generation, or paid media, preferably in a B2B SaaS, technology, agency, or multi-brand environment
• Hands-on experience managing paid digital campaigns across one or more major platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or display and retargeting platforms
• Strong analytical skills and comfort working with campaign data, funnel metrics, attribution reporting, and performance insights
• Experience optimizing campaigns against business outcomes such as leads, pipeline, customer acquisition, or return on ad spend
• Understanding of conversion strategy, audience targeting, landing page optimization, and testing methodologies
• Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment
• Strong communication skills and ability to collaborate effectively with cross-functional partners
• Self-starter with good judgment, attention to detail, and a proactive approach to problem-solving
• Ability to balance strategic thinking with hands-on execution
• Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and other paid media platforms
• Google Analytics and/or other web analytics tools
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar tools
• Familiarity with attribution, lead lifecycle reporting, and campaign tracking frameworks
• Experience working with landing page platforms, CMS tools, or website testing tools
• Strong Excel and/or Google Sheets skills
• Familiarity with BI and reporting tools such as Power BI, Looker, Tableau, or similar platforms
• Experience using AI-supported tools for analysis, campaign support, content ideation, testing acceleration, or workflow efficiency
• Understanding of responsible AI use in marketing, including data quality, prompt discipline, output validation, privacy considerations, and brand consistency