Key skills
B2B Product MarketingSales EnablementMarket IntelligenceCompetitive IntelligenceHealthcare Industry KnowledgeFinTech Industry KnowledgeSaaS Industry KnowledgeBenefits Industry KnowledgeContent DevelopmentData AnalysisProject ManagementRepositorySaaSAccount ManagementSales
About this role
Paytient is on a mission to help people better access and afford care. The Manager, B2B Product Marketing will connect market insights with execution, ensuring the successful launch of initiatives that enable more people to access necessary care.
Responsibilities:
- Manages new product features or enhancements and pilot programs
- Coordinates with project management to ensure strategic initiatives stay on track, meeting milestones for GTM launches and partnership activations
- Monitor competitors and emerging healthcare trends, translating these into "battle cards" and strategic briefs that keep Paytient ahead of the curve
- Aid in the development of B2B case studies, partnering with the Account Management and Sales teams to identify success stories, and translate data into compelling narratives that prove ROI
- Support the creation and maintenance of high-impact sales collateral, ensuring the Sales team is equipped to communicate Paytient’s value proposition to employers, brokers & consultants, and health plans
- Build and manage a centralized repository to house all materials, ensuring the most up-to-date research and pitch decks are organized and easily accessible
Requirements:
- 5-7 years of experience in B2B or B2B2C marketing, with a heavy emphasis on product marketing and sales enablement
- Ability to take qualitative data, and consolidate it into clear, actionable insights for diverse stakeholders
- Exceptional organizational skills with a 'problem-solver first' mentality
- Track record of proactively resolving project risks, and creating the structure necessary to move high-priority initiatives from conception to completion
- Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits
- Storytelling skills that demonstrate an ability to simplify complex concepts with craft and diligence
- An autonomous owner-operator who navigates ambiguity with ease
- A fearlessly selfless team player who builds strong, trust-based relationships across the organization
- Excel at working cross-functionally—especially with Sales, Product, and Account Management—to align goals, share insights, and ensure we succeed as one team