Product Marketing Manager

Panasonic North America is committed to improving lives and making the world better through innovative solutions. They are seeking a Product Marketing Manager to lead marketing initiatives within the Indoor Air Quality Retail and eCommerce category, focusing on go-to-market strategies, product launches, and customer engagement. The role requires a blend of strategic thinking, leadership, and collaboration to drive product performance and market presence.

Responsibilities:

• Develop and execute comprehensive go-to-market strategies across retail and eCommerce channels
• Conduct qualitative and quantitative market research to understand customer needs, behaviors, and market dynamics
• Develop and refine target audience personas and customer segmentation to inform strategy and execution
• Translate insights into clear positioning, value propositions, and messaging frameworks that resonate with target audiences
• Identify growth opportunities and drive customer acquisition strategies within the IAQ category
• Lead product launches from concept through execution, ensuring alignment with business goals
• Monitor product performance and optimize strategies using data, analytics, and market feedback
• Conduct competitive analysis to identify trends, gaps, and opportunities
• Own and manage Digital Asset Management system, ensuring all assets are accurate, up to date, and aligned with established naming conventions
• Establish, enforce, and maintain standardized naming conventions and taxonomy to improve asset searchability and usability for internal teams, distributors, and customers
• Ensure all product content (images, videos, spec sheets, collateral) is properly organized and maintained to support consistent customer experience across all platforms
• Partner with Product Management, Sales, and Digital/COE teams to align on product positioning, messaging, and launch readiness
• Provide ongoing sales support with content, and tools to enable effective sell-through of IAQ products
• Draft engaging, consumer-focused messaging for IAQ products, focusing on benefits, features, and solutions for end-users
• Manage marketing budgets and allocate resources effectively to maximize ROI
• Track and report on campaign performance and adjust strategies as needed
• Partner with PR agencies to drive awareness through media relations, press releases, and industry placements
• Ensure consistent messaging across all external channels
• Lead planning and execution of trade shows and industry events, including logistics, creative, and sales alignment

Requirements:

• Bachelor's Degree preferred Marketing, Business Management or other relevant discipline
• 8+ years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
• Proven track record of driving product growth, increasing brand awareness, and acquiring customers in competitive markets
• Experience working within retail and eCommerce environments, with a strong understanding of channel dynamics, customer behavior, and go-to-market execution
• Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
• Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results
• Strategic thinking and execution: Actively align their projects with department and company-wide goals
• Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions
• Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment
• Collaboration: Work effectively across teams and departments, building strong relationships, managing stakeholders' expectations and contributing expertise to achieve shared goals
• Driving changes: Be change agents, identifying and implementing process improvements that support business growth
• Influencing: With understanding of stakeholder's point of view, stakeholder management skills and presentation skills
• Learning agility: Committed to continuous growth, stay current on industry trends, learn and apply new skills, and adapt quickly to evolving demands
• Strong strategic thinking and attention to detail
• Ability to work in a team environment and interface with senior executives, product managers, subject matter experts, and clients
• Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously
• Strong written, negotiation and oral communication capabilities, including presentations to higher level internal / external contacts are required
• Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate across teams
• Approx. 20% travel per year