Panasonic North America is committed to improving lives and making the world better through innovative solutions. They are seeking a Product Marketing Manager to lead marketing initiatives within the Indoor Air Quality Retail and eCommerce category, focusing on go-to-market strategies, product launches, and customer engagement. The role requires a blend of strategic thinking, leadership, and collaboration to drive product performance and market presence.
Responsibilities:
- Develop and execute comprehensive go-to-market strategies across retail and eCommerce channels
- Conduct qualitative and quantitative market research to understand customer needs, behaviors, and market dynamics
- Develop and refine target audience personas and customer segmentation to inform strategy and execution
- Translate insights into clear positioning, value propositions, and messaging frameworks that resonate with target audiences
- Identify growth opportunities and drive customer acquisition strategies within the IAQ category
- Lead product launches from concept through execution, ensuring alignment with business goals
- Monitor product performance and optimize strategies using data, analytics, and market feedback
- Conduct competitive analysis to identify trends, gaps, and opportunities
- Own and manage Digital Asset Management system, ensuring all assets are accurate, up to date, and aligned with established naming conventions
- Establish, enforce, and maintain standardized naming conventions and taxonomy to improve asset searchability and usability for internal teams, distributors, and customers
- Ensure all product content (images, videos, spec sheets, collateral) is properly organized and maintained to support consistent customer experience across all platforms
- Partner with Product Management, Sales, and Digital/COE teams to align on product positioning, messaging, and launch readiness
- Provide ongoing sales support with content, and tools to enable effective sell-through of IAQ products
- Draft engaging, consumer-focused messaging for IAQ products, focusing on benefits, features, and solutions for end-users
- Manage marketing budgets and allocate resources effectively to maximize ROI
- Track and report on campaign performance and adjust strategies as needed
- Partner with PR agencies to drive awareness through media relations, press releases, and industry placements
- Ensure consistent messaging across all external channels
- Lead planning and execution of trade shows and industry events, including logistics, creative, and sales alignment
Requirements:
- Bachelor's Degree preferred Marketing, Business Management or other relevant discipline
- 8+ years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
- Proven track record of driving product growth, increasing brand awareness, and acquiring customers in competitive markets
- Experience working within retail and eCommerce environments, with a strong understanding of channel dynamics, customer behavior, and go-to-market execution
- Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
- Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results
- Strategic thinking and execution: Actively align their projects with department and company-wide goals
- Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions
- Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment
- Collaboration: Work effectively across teams and departments, building strong relationships, managing stakeholders' expectations and contributing expertise to achieve shared goals
- Driving changes: Be change agents, identifying and implementing process improvements that support business growth
- Influencing: With understanding of stakeholder's point of view, stakeholder management skills and presentation skills
- Learning agility: Committed to continuous growth, stay current on industry trends, learn and apply new skills, and adapt quickly to evolving demands
- Strong strategic thinking and attention to detail
- Ability to work in a team environment and interface with senior executives, product managers, subject matter experts, and clients
- Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously
- Strong written, negotiation and oral communication capabilities, including presentations to higher level internal / external contacts are required
- Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate across teams
- Approx. 20% travel per year