Specialty Marketing Manager

ModMed is a company focused on modernizing the healthcare experience through innovative technology solutions. They are seeking a Specialty Marketing Manager to develop and execute marketing strategies for their Dermatology and Plastic Surgery segments, translating market insights into revenue outcomes.

Responsibilities:

• Develop and own specialty segment strategies, segmentation models, and prioritized growth plans
• Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences
• Demonstrate the ability to shift from 1-on-1 sales conversations to 1-to-many marketing motions, scaling sales successes into broad, specialty-wide campaigns
• Apply structured thinking to organize ambiguous specialty insights into clear, logical GTM plans that focus on revenue outcomes
• Lead the identification and authoring of high-level thought leadership that addresses the specific "pain points" unique to the specialty
• Create specialty-specific messaging frameworks, segment narratives, and value propositions
• Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts
• Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates
• Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey
• Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions
• Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy

Requirements:

• Bachelor's degree required; Master's degree (MBA, MPH, or MS) preferred
• 4+ years of professional B2B marketing experience within Healthcare Tech, or MedTech, with a proven track record of success in mid-sized to large organizations (preferably $400M+ revenue or PE-backed) where you have managed product or solutions marketing at a national or global scale
• Deep familiarity with the Dermatology and Plastic Surgery or the medical specialty HCIT market
• Strong understanding of how specialty marketing impacts the 'bottom line,' including experience tracking funnel conversion and segment-specific revenue impact
• Ability to produce high-quality, specialty-specific content; a writing sample will be required as part of the interview process
• Proven experience building segment, ICP, or specialty-specific GTM strategies
• Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) and GTM analytics/intent platforms (6sense)
• Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative