About this role
HeyGen is a company focused on making visual storytelling accessible to all. They are seeking a Growth Marketing Specialist to execute and optimize marketing campaigns across various paid channels and support affiliate and influencer programs.
Responsibilities:
- Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, AppLovin, Apple Search Ads). Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics
- Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
- Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience
- Help manage day-to-day affiliate operations — partner comms, performance monitoring, and fraud prevention
- Source and manage relationships with micro-influencers to drive awareness and acquisition