Senior Data Scientist - CLV & Personalisation

Sony Interactive Entertainment is a global leader in entertainment, producing the PlayStation family of products and services. The Senior Data Scientist will develop advanced modeling and analytical approaches to influence key commercial and product decisions, focusing on player behavior and engagement throughout the player lifecycle.

Responsibilities:

• Design and deliver advanced machine learning models to drive player value, engagement, and growth across the lifecycle
• Own ambiguous problem spaces, defining modelling approaches and breaking down complex business challenges into actionable solutions
• Partner with senior stakeholders to shape strategies, and ensure Data Science drives high-impact decisions
• Apply advanced machine learning techniques, including deep learning and sequence modelling, where appropriate to capture complex player behaviours and improve model performance
• Evaluate and select modelling approaches based on problem context, balancing performance, scalability, and interpretability
• Work within cross-functional teams, including engineering, product, and commercial stakeholders, to ensure solutions are scalable, production-ready, and aligned with long-term architecture
• Mentor other data scientists and contribute to best practices across the team
• Communicate complex modelling approaches, assumptions, and outcomes clearly to senior technical and non-technical audiences