Marketing Data Program Management

BLEND360 is an acclaimed data, digital marketing, and AI solutions company dedicated to delivering exceptional outcomes for Fortune 500 clients. They are seeking a seasoned Director of Marketing Data Program Management to lead significant data transformation efforts, establishing governance structures and decision-making frameworks across Marketing, Technology, and Analytics organizations.

Responsibilities:

• Own and lead the monthly Marketing Data Decision Forum — engaging Marketing, Technology, and Analytics leadership to surface decisions, document outcomes, and drive follow-through with accountability
• Design and maintain decision frameworks governing data sources, identity resolution, profile management, and campaign dependencies, including explicit ownership assignment where ambiguity exists
• Establish a formal intake and evaluation process for new data requests, replacing ad hoc submission with structured, defensible routing and prioritization
• Proactively identify, escalate, and manage risks, blockers, and tradeoffs before they impact delivery — keeping executive stakeholders informed and decisions ahead of issues
• Maintain a single, continuously updated view of the entire in-flight data initiative portfolio — encompassing status, ownership, dependencies, and sequencing across parallel workstreams
• Synthesize input from Marketing, Technology, and Analytics teams into a coherent, living roadmap explicitly connected to business value outcomes — not just delivery milestones
• Communicate program status, priority shifts, and strategic implications to executive and working-level audiences with the context and confidence of a trusted advisor
• Partner with delivery teams to ensure alignment on priorities, expected outcomes, and work sequencing — promoting consistent, repeatable program management standards across the organization
• Produce and maintain the authoritative program artifacts: initiative portfolio, governance and cadence documentation, risk and decision logs, and executive communications
• Lead steering committee preparation, facilitation, and follow-through — ensuring executive stakeholders are equipped to make decisions and act with confidence
• Build trusted relationships across VP and C-suite levels, operating as a credible, objective voice capable of navigating organizational dynamics and competing agendas
• Translate technical complexity into executive-ready narratives — bridging the language gap between data and engineering teams and business leadership

Requirements:

• 8+ years of progressive experience in enterprise program management, product management, or strategic operations — with a demonstrated track record of leading complex, cross-functional programs at scale
• Proven experience owning governance structures, decision forums, and executive-level communications in large, matrixed organizations
• Strong business and technical fluency — capable of engaging credibly with both marketing and data/engineering teams without being dependent on either
• Demonstrated ability to build and manage a living program roadmap across multiple parallel workstreams, balancing competing priorities against business outcomes
• Experience operating in ambiguous, high-stakes environments where structure doesn't yet exist — and the ability to create it
• Exceptional written and verbal communication skills, including executive-level storytelling, stakeholder briefings, and structured documentation
• Experience with data platforms, marketing technology ecosystems (CRM, CDP, identity resolution, campaign management), or large-scale digital transformation programs
• Bachelor's degree in Business, Marketing, Information Systems, or related field; advanced degree or MBA preferred
• Experience in a consulting, advisory, or client-embedded capacity — particularly supporting enterprise transformations from within a client organization
• Familiarity with Azure DevOps, Airtable, or similar program management and portfolio visibility tooling
• Background in hospitality, travel, financial services, or other high-volume B2C industries with complex MarTech and data ecosystems
• Exposure to data governance frameworks, data product thinking, or modern data architecture (e.g., medallion architecture, data mesh, CDP integration)
• PMP, PgMP, SAFe, or equivalent program management certification