Brand Manager- Specialty Vision Products

Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight. They are seeking a Brand Manager to manage the specialty contact lens portfolio, responsible for setting brand strategy and executing initiatives that support revenue growth and profitability.

Responsibilities:

• Support the development and execution of integrated marketing campaigns and programs for eye care practitioners across advertising, promotion and communication channels
• Action category and brand insights into initiatives that increase brand penetration, differentiation, and sustainable business growth
• Lead day-to-day brand initiatives, ensuring high quality execution across stakeholders, agencies, and vendors
• Partner with and lead cross-functional teams- including Field Sales Leadership, Consultation and Customer Service, Market Research, Finance, Supply Chain, Sales Operations, Professional and Medical Affairs to deliver strategic initiatives and ensure alignment
• Commercial lead for monthly S&OP process and support accurate forecasting
• Support the annual operating plans and revenue/expense forecasts that deliver topline growth and margin objectives; ensure alignment across Marketing, Sales and cross-functional partners to achieve brand and portfolio goals
• Maintain visibility into key P&L drivers, sales trends and business performance to support cross-functional decision-making
• Support new product launch planning and execution, including positioning, pricing inputs, go-to-market strategy and performance measurement
• Establish and track clear KPIs for key initiatives; synthesize learnings, share best practices, and drive continuous optimization
• Provide portfolio-level support across all brands, partnering with Marketing leadership to ensure consistency, executional excellence, and alignment across initiatives

Requirements:

• Bachelor's degree required
• 3+ years of marketing experience preferred within healthcare, vision care, medical device and/or pharmaceuticals
• Strong foundation in brand management, competitive analysis, strategic planning, project management, forecasting, and budget management
• Demonstrated ability to translate insights into strategy and execute with measurable results, strong analytical and problem-solving skills
• Highly collaborative with strong influence, negotiation, and stakeholder management skills in a matrixed environment
• Hands-on, execution-oriented “roll up your sleeves” mindset with the ability to operate at both strategic and tactical levels
• Strong communication and presentation skills, including ability to engage and influence senior leaders
• Proficiency with Microsoft Office 365 required
• Experience with Salesforce or other CRM tools required
• Power BI experience preferred
• This is a US-based remote position
• Travel up to 25%; including some overnight travel