Senior Manager, Revenue Marketing - Settlement

Snapdocs is transforming the U.S. mortgage market by creating innovative workflow software and AI-driven automation. The Senior Manager, Revenue Marketing will own the revenue marketing strategy for the settlement segment, focusing on multi-channel growth, data-driven decision-making, and collaboration with sales and product marketing teams.

Responsibilities:

• Own multi-channel growth strategy
• Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
• Allocate budget and make clear, defensible channel bets
• Balance fundamentally different audiences without losing strategic coherence
• Build and test the D2C motion
• Design and run early-stage experiments to define what scalable consumer acquisition looks like
• Identify viable channels, messaging, and CAC targets
• Turn ambiguity into structured learning and direction
• Turn data into decisions
• Analyze funnel performance across segments and channels
• Interpret results through the lens of buyer behavior—not just campaign performance
• Maintain an experiment roadmap so insights compound over time
• Deliver clear, actionable recommendations—not just reporting
• Partner with Sales on pipeline quality
• Share insights on lead quality, conversion patterns, and objections
• Participate in sales reviews as a strategic partner
• Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
• Ensure quality in AI-driven execution
• Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
• Define what can be automated vs. what requires human oversight
• Partner with marketing operations to improve automation and governance
• Partner closely with Product Marketing to align on strategy and messaging
• Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
• Operate with a high degree of autonomy, using data and experimentation to inform direction
• Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth

Requirements:

• 4–7 years in demand generation, growth marketing, or revenue marketing
• Track record of improving pipeline quality and conversion, not just lead volume
• Experience across both B2B and consumer/prosumer marketing
• Comfort operating in ambiguous, early-stage growth environments
• Strong analytical skills with the ability to translate data into decisions
• Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
• Clear communicator who can influence cross-functional partners
• Experience in proptech, fintech, or marketplace businesses
• Familiarity with B2B2C or dual-sided growth models
• Background in consumer acquisition (search, paid social, referral loops)
• Experience marketing to small businesses or independent professionals
• Exposure to community-led or product-led growth