Vice President of Product Marketing

xCures Inc. is redefining how healthcare organizations in the US access, trust, and act on patient data. As the VP of Product Marketing, you will be responsible for defining and delivering the product value to the market, while leading the product marketing function and collaborating with the Commercial team to drive growth and adoption.

Responsibilities:

• Own the overarching product narrative. Translate complex GenAI and healthcare data concepts into compelling, differentiated value propositions for executive buyers
• Architect the Go-To-Market strategy for the entire product portfolio. Orchestrate massive, cross-functional launches that align Product and the Commercial team
• Lead the strategic development of feature bundling and ROI frameworks to maximize win rates across our Ideal Customer Profiles (ICPs)
• Hire, mentor, and scale a high-performing team of Product Marketing Managers. Establish the playbooks, frameworks, and KPIs for the PMM function
• Systematize competitive intelligence and market trend analysis. Act as a strategic advisor to the CPO and Director of Product to prioritize the roadmap based on massive market opportunities
• Partner with Commercial leadership to design a world-class enablement program, ensuring the enterprise sales team is equipped to win complex, multi-million-dollar deals