Senior Product Marketing Manager, AI Apps

Newfold Digital is committed to empowering small businesses to thrive online. The Senior Product Marketing Manager, AI Apps will lead the go-to-market strategy for AI-powered applications, ensuring effective product launches and driving customer adoption and engagement.

Responsibilities:

• Define and lead GTM strategy for AI Agents and Vibe Apps across the customer’s lifecycle of building, growing and running their online business
• Develop an intentional and thoughtful POV on what we need to build and take to market to help our customer succeed online
• Identify high-impact use cases that drive adoption, engagement, and revenue growth
• Develop positioning and messaging that clearly communicates the value of these AI offerings to SMB, Developers and Mid-market customers
• Lead cross-functional launches for Agentic offering — from beta to GA — ensuring strong market entry and sustained adoption
• Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart, and sales
• Develop strategies to increase usage and customer retention through customer-centric experiences
• Simplify complex AI/ML concepts (e.g. generative AI, automation and tasks) into compelling, easy-to-understand benefits
• Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use)
• Craft compelling narratives for non-technical SMB audiences and developer audiences
• Develop high-impact content including product narratives, demos, use cases, and sales enablement materials
• Partner with Content, PR, and Digital teams to bring AI innovation stories to market
• Enable Sales, Support, and CS teams with tools and training to effectively position agentic capabilities
• Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights
• Validate value propositions through customer feedback, usage data, and experimentation
• Help define how AI enhances the end-to-end customer journey within Bluehost
• Define and track success metrics across adoption, engagement, retention, and revenue impact
• Use data and experimentation to continuously refine GTM strategies and messaging
• Monitor competitive landscape across our expanding peer group and new players across the broader landscape

Requirements:

• 8-10+ years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products
• Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications)
• Strong ability to translate complex technical concepts into clear, customer-centric messaging
• Proven track record owning GTM strategy and driving measurable adoption and growth
• Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams
• Strong understanding of customer needs, user behavior, and market dynamics
• Exceptional storytelling, communication, and content development skills
• Data-driven mindset with experience defining KPIs and measuring success
• Experience in Agentic offerings (Agents, Apps, LLMs), web hosting, SMB business platforms, or digital presence platforms
• Familiarity with SMB or mid-market customer segments
• Background working with SMBs, developers and/or agencies
• MBA or advanced technical/business degree