Gartner, Inc. is a leading company that provides actionable business and technology insights to enterprise leaders. The Director, Analyst in B2B Content Marketing will guide B2B CMOs and demand generation teams in transforming their marketing functions, focusing on B2B content marketing strategy and assessing content marketing technology.
Responsibilities:
- Deliver high-quality actionable advice to an executive client audience through a variety of media
- Write evidence-based content that is clear and actionable
- Create and deliver presentations for webinars and other client-facing Gartner events
- Deliver outstanding sales and service support to retain and grow the Gartner business
- Build credibility as an industry expert to represent Gartner research, methodology and strategy
- Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community
- Be a mentor and a coach by supporting more junior team members
Requirements:
- Experience as a content marketing leader for a B2B company (especially technology companies), either corporate or for large business unit or equivalent agency side
- Bachelor's degree or equivalent experience; Graduate degree preferred
- 10+ years of relevant B2B marketing experience
- Experience in native and embedded AI technologies used across content marketing activities
- An informed understanding of the challenges facing marketing leaders within the enterprise and drivers of business impact
- Extensive experience developing and executing enterprise-scale content strategies that successfully support and drive overarching GTM activities
- Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders
- Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
- Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
- Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
- Strong communicator who is able to explain complex concepts concisely and simply
- Subject matter expert comfortable presenting at large and small-scale speaking engagements
- Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
- Ability to represent Gartner's research methodology and strategies effectively at all levels