Product Manager, Generative AI and Creative

TikTok is the leading destination for short-form mobile video, and they are seeking an experienced Product Manager for their Ads Product Creative AI team. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives, with a focus on innovative advertising products based on AI content generation.

Responsibilities:

• Responsible for formulating and articulating visionary product strategies for creative AI products, setting new industry standards for advertising creativity and innovation
• Work closely with the Cross-functional team to define product requirements, prioritize modules, and deliver high-quality products that meet user requests and drive business goals
• Deeply understand the Internationalization advertising ecosystem and advertisers' needs, and develop innovative advertising products based on AI content generation through industry understanding
• Work closely with design and R & D teams to deliver high-quality products that meet user requests and exceed business goals
• Work closely with the business development team and sales team to promote advertisers' adoption of new products and features, and explore and drive new business revenue growth points
• Continuously track and analyze key product metrics to provide insights and iterative basis for product decisions through Data Drive
• Keep abreast of industry trends and emerging technologies, drive business innovation, and maintain the competitiveness of Internationalization products in the advertising field